Research and Insights Senior Executive

Company Description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Job Description

This is an exciting opportunity to join Publicis Media as a Senior Insight Exec working on one of Starcom’s biggest clients.

It will be your responsibility to deliver a continuous brand tracking solution and bespoke online community as part of a broader insight and data led ‘Voice of the Consumer’ project.

You will also be involved in the development and execution of consumer intelligence approaches incorporating ‘insight’ and ‘data’: typically panel research combined with digital behavioral and 3rd party data sources.

Key Responsibilities

• Lead and deliver a high profile and bespoke continuous brand tracker, including regular reporting to the client brand teams to help inform marketing decisions across the business
• Development of an online community – including set up, task design and insight delivery to help inform product development, creative and media concept testing, consumer journey and audience understanding
• Build strong, trusted relationships with the client and planning teams, demonstrating a strong understanding of their business and category.
• Ad-hoc support to planning and strategy team to help deliver agile insights– including a wide consideration of different approaches/combinations: ‘traditional’ vs ‘innovative’ methodologies; research based vs. data based (and hybrid); syndicated vs. bespoke vs. proprietary products and approaches
• Support the Strategic Intelligence department proposition through the development of proprietary planning/activation products training and project implementation

Qualifications

To be successful in this role you will need:

• Knowledge of brand tracking solutions
• Knowledge of quantitative and qualitative research methods (ideally including online communities)
• Understanding of statistical techniques used in consumer research and data analysis
• Broad understanding of digital behavioural data providers and their potential
• Ability to analyse and interpret data
• Strong story telling skills including the ability to accurately communicate insights (written or verbally)
• Excellent presentation skills for client presentations
• Excellent excel skills
• Research/insight team experience at a media agency, research agency or media owner

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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