Reputation Strategy Lead

Join us as a Reputation Strategy Lead

• You’ll drive the development of clear, insight-led reputation strategies that shape how NatWest Group is understood by key stakeholders

• You’ll anticipate emerging risks and identify opportunities to strengthen our reputation, so our actions reflect our purpose and values.

• Partnering closely with senior leaders across the organisation while leading a small team, you’ll create a collaborative, high-performing environment where people can do their best work

At NatWest Group, building trust with our customers, colleagues and society is at the heart of everything we do. As Reputation Strategy Lead, you’ll play a key role in protecting and strengthening that trust. We’ll look you to do design and deliver reputation strategies aligned to NatWest Group’s purpose, priorities and long-term ambitions.

You’ll act as a trusted strategic adviser to senior stakeholders, providing clear and pragmatic guidance on reputation, emerging issues and stakeholder sentiment. Drawing on insight from media, policy, political and social trends, you’ll help shape decisions and make sure we respond effectively to a rapidly changing external environment.

Your role will also involve:

• Playing an active role within the Strategy, Planning and Insights senior leadership team, deputising for the Director as required

• Identifying and assessing emerging reputational risks and opportunities, developing clear, actionable plans to manage and respond effectively

• Working closely with Corporate Affairs, Investor Relations, Risk and business teams to make sure our external narrative remains consistent and aligned

• Strengthening our approach to issues and crisis preparedness, including scenario planning and the development of robust response frameworks

• Leading, coaching and developing a small team, supporting capability growth while making sure the right skills and resources are in place

• Building and maintaining strong relationships with key stakeholders, influencing outcomes and supporting effective collaboration across the bank

Ideally educated to degree level, you’ll bring significant experience in a corporate affairs or reputation management leadership role, with a background in the business and commercial sector. You’ll have worked a broad range of disciplines, including strategy, planning, internal communications, media and public affairs.

A strong awareness of how reputation supports business performance and customer trust will enable you to translate insight and context into practical, high-impact outcomes. You’ll also approach complex or sensitive issues with calm, considered judgement, and foster strong, collaborative relationships across the organisation.

You’ll also demonstrate:

• Experience of working with external third parties, delivering outcomes that enhance and protect organisational reputation

• A strong track record of managing issues and advising senior stakeholders, including during periods of pressure and heightened scrutiny

• Excellent interpersonal and stakeholder management skills, with the ability to lead and develop high-performing, inclusive teams

• Good organisational skills, with the ability to manage competing priorities

• A natural curiosity for the wider environment in which we operate

Hours

Job Posting Closing Date: