Reporting and Insights Manager

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

We are looking for a Reporting and Analytics Manager role in the platformGSK International Pharma team, to work across Global Vaccines businesses. You will assist the Global Reporting & Insights Director across workstreams on the account, with a deeper focus on synthesizing Disease Awareness Campaign learnings across several local markets and developing compelling stories that link data to the analysis resulting in actionable insights.

Key Responsibilities

• Work with local market teams to:
  • Ensure data accuracy included in analysis
  • Ensure reports are aligned to agreed local measurement framework
  • Set benchmarks for channels, inclusive of rationale
  • Assess trends and turn into insights with inclusion of contextual rationale
  • Problem-solve to determine potential causes for fluctuations in data
  • Develop presentations that are accurate, well-written and concise leveraging the reporting template
  • Evolve local market approach to measurement and reporting
• Manage, execute and deliver analyses; package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs
• Assist in generating performance estimates and forecasts
• Work closely with the Data Team on global media taxonomy and the global media dashboard
• Ensure metric alignment with strategic goals and customer journey
• Responsible for data collection for all Quarterly Business Reviews
• Support Analyst on website analytics tasks, including regular reporting, site tag QA, and ad hoc requests
• Work with global team to develop capability trainings and thought leadership pieces to help upskill global and local clients

Qualifications

To be successful in this role you will need:

• Understanding of different taxonomies, their purpose and best practices
• Passion for digital analytics with strong desire and capacity to learn
• Technically proficient in website analytics tools such as Adobe Analytics and Google Analytics
• Has a deep understanding of digital and offline media data, role of channel and how it impacts the website
• Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic
• Ability to transform details of local market reports and shape into high level insights, learnings and recommendations
• Experience in media analytics and reporting
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word), media systems, and analytics tools
• Possesses intermediate knowledge of qualitative and quantitative business information used by clients

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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