Drives regional marketing activities across Western Europe by adapting global go-to-market plans to local insights. Executes demand-generation campaigns, digital and social marketing, tradeshows, and events; gathers competitive and market intelligence; manages country campaign budgets; and collaborates with cross-functional stakeholders to improve marketing performance. The role requires fluent English and French communication and is based in a hybrid France office setting.
JOB DESCRIPTION
Reporting into the regional marketing leader, the Regional Marketing Specialist drives marketing activity for the Western Europe region cross-business and company-wide. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with regional business stakeholders on the execution of the regional strategies; responsibilities include driving demand creation through effective marketing campaigns and tactics as needed, including digital marketing, social marketing, events and more.
This hybrid position is based in our Saint-Aubin/Saclay (France) office, providing the perfect balance between flexible home working and valuable face-to-face team interaction.
RESPONSIBILITIES
Provides insights about region-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of region tactical plans to business goals.• Works as part of cross-functional team to execute tradeshows and events in the region, supporting branded activities• Manages the campaign and budget country in accordance with the Regional Marketing Manager• Collaborate cross-functionally to drive successful marketing performance in the Western Europe region• Contributes to business success by performing other tasks as required• Follows UL Solutions Standards of Business Conduct and follow all physical and digital security practices
QUALIFICATIONS
Reporting into the regional marketing leader, the Regional Marketing Specialist drives marketing activity for the Western Europe region cross-business and company-wide. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with regional business stakeholders on the execution of the regional strategies; responsibilities include driving demand creation through effective marketing campaigns and tactics as needed, including digital marketing, social marketing, events and more.
This hybrid position is based in our Saint-Aubin/Saclay (France) office, providing the perfect balance between flexible home working and valuable face-to-face team interaction.
RESPONSIBILITIES
Provides insights about region-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of region tactical plans to business goals.• Works as part of cross-functional team to execute tradeshows and events in the region, supporting branded activities• Manages the campaign and budget country in accordance with the Regional Marketing Manager• Collaborate cross-functionally to drive successful marketing performance in the Western Europe region• Contributes to business success by performing other tasks as required• Follows UL Solutions Standards of Business Conduct and follow all physical and digital security practices
QUALIFICATIONS
- University Degree (Equivalent to Bachelor's degree) in Marketing or a related discipline
- At least three (3) years' professional experience in marketing field
- Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes is a plus
- Strong understanding of all aspects of the marketing mix, experience activating promotions and leveraging tools across a variety of promotional channels.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tool
- Fluent in English and French, with excellent verbal and written communication skills in both languages.
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