Regional Marketing Manager, Lead Gen

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Square Marketing team in the UK works to acquire new Square sellers through end-to-end digital acquisition and through our sales team. We're looking for a lead gen expert to build strategies and campaigns that will dramatically increase our pipeline of quality leads for the sales team.
You will design and deliver a lead gen programme for the UK business, and be accountable to both lead volume and lead quality targets. Your role will be to identify, nurture and convert high quality SME leads. You will report to the Head of UK, EU and Canada Marketing for Square. This is a remote position located in the UK.
You Will

• Analyse and improve the performance of market-level MQLs
• Work together with the sales team, data analysts and our global lead gen function to determine the best strategy, tactics and lead gen execution.
• Deliver a pipeline of high-quality leads to our sales team.
• Collaborate with other go-to-market colleagues (e.g. content, global lead gen, performance marketing, SEO, brand media, events etc) to ensure our activity across the funnel is well-designed to increase high quality leads.
• Bring all the strands of lead gen activity together as the contact for important partners such as sales, sales ops and the global lead gen team.
• Help our sales team to be as effective as possible in both their inbound and outbound efforts, with the objective of maximising ROI. This includes working cross functionally to ensure we have powerful leads lists, ABM, collateral and targeting.
• Advise on requirements for lead growth, including resourcing / investment requirements.
• Advise on email marketing in the UK, maximising its potential as a channel to generate leads by working in lockstep with relevant teams.
• Be the in-market expert on lead generation best practices and Marketo/CRM processes, ensuring accurate tracking and measurement of all campaigns. Ensure clear reporting.
• Build a feedback loop with our sales team. You'll analyse campaign performance to make investment recommendations and change marketing tactics.
• Oversee our database of existing leads, and advise on how to build the best nurture programmes to convert them to customers. You'll ensure all leads are managed correctly through our CRM / Marketing Automation Platforms, ensuring database cleanliness.
• Be an expert in marketing automation best practice such as lead form creation and email marketing.

You Have

• 8+ years' experience in relevant sales / business development / lead gen roles.
• Strong analytical capabilities and a 'test and learn' approach to work
• The ability to analyse a marketing funnel and identify the best opportunities for growth.
• Experience utilising lead gen activity to capture and put to use relevant audience data in a compliant way.
• First-hand, in-depth experience with Marketo, Salesforce, and marketing operations
• Direct, hands-on experience in sales enablement
• Experience in ABM campaigns across multiple channels such as digital advertising, social, content, direct mail and events.
• Experience working directly with a sales team to improve their inbound and outbound efforts.
• Experience building a marketable database through diverse lead-generation tactics and strategic programmes.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
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Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.