About the Role
As Regional Marketing Director, you will lead the regional marketing agenda to accelerate brand performance, portfolio relevance, and sustainable growth. Acting as a strategic connector between global category teams, central functions, and local markets, you will translate ambition into execution.
Ownership of the end-to-end regional market performance, ensuring that brand strategy, innovation pipelines, and product assortments are relevant, competitive, and commercially effective. This is a senior leadership role with high visibility, influence, and impact across the region.
What You Will DoRegional Strategy & Brand Leadership: Shape and lead regional brand and category strategies that drive growth, penetration, and brand equity across markets.
Strategy Translation & Execution: Convert global brand, product, and innovation strategies into clear regional priorities and actionable plans.
Market Performance Ownership: Own regional performance across KPIs such as brand health, market share, pricing, and competitive position.
Commercial Partnership: Collaborate closely with Sales and Commercial teams to define customer, channel, and activation strategies that influence purchase decisions.
Innovation & Portfolio Management: Lead regional oversight of the innovation pipeline, portfolio priorities, and go-to-market readiness.
Creative & Media Excellence: Guide regional adaptation of creative assets and partner with Media teams to optimize media investment and effectiveness.
Leadership & Collaboration: Lead and develop a high-performing regional marketing team while driving best-practice sharing across markets.
Bachelor's Degree in a relevant field.
Extensive senior-level marketing experience within FMCG, consumer health, or similar industries, with proven multi-market responsibility, strong knowledge and network in the UK market.
Strong expertise in brand management, regional marketing strategy, innovation commercialization, and portfolio optimization.
Proven experience managing multi market portfolios and navigating different market maturities with a solid track record in innovation commercialization, portfolio management, and assortment strategy.
Background from working in international matrix organizations with the ability to network and coordinate.
A collaborative and influential leader with a strategic mindset and commercial acumen.
Proven ability to develop and implement strategic initiatives that deliver business results.
Ability and willingness to travel.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
