The Publishing Activation Lead will adapt and manage publishing strategies for the Chinese gaming market, emphasizing cultural relevance and community engagement.
About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role EntailsWho We Look ForEqual Employment Opportunity at Tencent
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
About the Hiring Team
Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
Role Purpose
Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key Responsibilities- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
- Localize global campaigns for tone, content, and platform alignment.
- Manage community channels and sentiment response across CN platforms.
- Gate and review content to ensure cultural fit and brand consistency.
- Monitor campaign performance and discover new growth or engagement opportunities.
Must-Have Experience
- 5+ years in CN game or entertainment marketing.
- Proven record of running successful campaigns on Chinese social platforms.
- Experience operating on Heybox or other key CN distribution networks.
- Comfortable bridging local execution and HQ coordination.
- Familiarity with CN content regulations and community sentiment.
- Deep understanding of CN gamer culture.
- Experience managing organic campaigns with limited budgets.
- Great communicator with negotiation and localization experience.
- International exposure and ability to advocate for local market needs globally.
- Collaborative and highly organized.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Top Skills
Heybox
Similar Jobs
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
The Escrow Business Compliance Analyst manages client onboarding for escrow deals, ensures compliance with KYC regulations, and oversees transaction setup and documentation.
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The role involves developing microservices primarily in Golang, maintaining code quality, deploying applications, and collaborating with team members in a hybrid work environment.
Top Skills:
Ci/CdGoHelmK8SPythonSQL
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Product Innovation Manager will lead development of new payment products, engage in idea generation, and partner with teams for market testing and validation.
Top Skills:
Business Model InnovationData-Driven TechnologiesPayments Acceptance EcosystemStablecoin
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
