Programmatic Manager

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

This role will work on Essity, a global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women’s intimate V zone.

They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.

As of October 2024, we are commencing our digital biddable transition from local markets into Zenith International. A dedicated Engine team across the Digital Hub (activation), TAAG, Data & Tech, and Digital Strategy (Centre of Excellence) will be setup to drive excellence and advancement in digital strategy, planning, and activation across the Essity business.

The Programmatic Manager will form part of a team of four in London and take responsibility for central account management and media planning, working closely with local market teams while also overseeing and working extremely closely with an activation team based in India.

This role provides a unique opportunity to own and plan dynamic programmatic campaigns across a wide variety of mediums including Display, Video, Connected TV and DOOH. You’ll work in a fast-paced environment and get the opportunity to take end-to-end ownership of operations, inspire and lead a small offshore team and learn from a wider growing agency team with leading data driven clients.

You will be supported by an Associate Director above, including an Executive and a Senior Executive below. The position reports into the Global Programmatic Associate Director.

Key Responsibilities:

• End-to-end account management for your client which includes relationship management, media planning, operations, team management, finance, and reporting. This will include:
  • Own and manage the day-to-day relationship with key local agency stakeholders including the direct client and the central client services.
  • Manage expectations for all aspects of the campaign lifecycle with the client and client services team, from planning through to reporting.
  • Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives.
  • Build and own programmatic strategy, taking lead for programmatic media planning including media partner/owner briefing and response to briefs.
  • Build and own a test and learn roadmap for your assigned brands.
  • Lead weekly internal and external programmatic/campaign status meetings, covering performance, pacing, key priorities and any other areas.
  • Coordinate campaign requirements such as assets and tags to ensure timely campaign setup by the activation team.
  • Support the Director in maintaining key team resources and the Essity Programmatic Playbook, including other account/planning resources such as Rate Cards, Vendor Contact Lists etc.
  • Own and oversee the timely delivery of campaign reporting cycle including weekly reports and PCAs, working closely with the activation team to ensure data integrity, well-written campaign insights and optimisation commentary.
  • Own and oversee the finance process, ensuring accurate and timely booking, reconciliation and issue resolution.
  • Inspire, lead and indirectly manage the offshore activation team, ensuring a strong one-team ethos and deep activation team understanding of account deliverables, media plans, strategy and any other requirements.
• Understand and effectively communicate the Zenith International Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
  
• Contribute towards the wider Zenith International Programmatic Team’s development and initiatives. This will include:
  • Identify, create and present case studies showing good work innovative solutions from your account with the wider team.
  • Proactively Involve yourself in wider team projects and initiatives such as cookieless, channel diversification, measurement and/or automation working groups.
  • Organise Breakfast & Learn Sessions with relevant media owners and technology partners to benefit the wider team.
  • Build and contribute towards training material and best practice documentation to cascade down to more junior members of the wider team.

Qualifications

• Minimum 3-4 years’ experience within programmatic
• Extensive media planning and RTB preparation experience is a must have
• People management experience – Minimum 1-2 years
• Previous experience working directly with clients is preferred
• Highly Self-driven, results-oriented, solutions-focused with a positive outlook
• Proficient in major DSPs (i.e. Google’s DV360, Amazon AAP, The Trade Desk) and extensive knowledge of the RTB and wider programmatic landscape
• Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
• Advanced presentation skills
• Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
• Strong analytical thinking and mathematical skills (knowledge)
• Demonstrated critical thinking and problem-solving abilities
• Consistently over-delivering on client objectives
• The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
• Excellent project management skills to prioritise tasks on these busy accounts
• Be confident working with numbers and large amounts of data
• Be able to adhere to processes and best practices
• Highly organized and capable of working independently

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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