Lead programmatic advertising campaigns, focus on audience segmentation and automation, and ensure digital ads perform effectively.
Octopus Energy is on a mission to shake up the energy industry—transparent pricing, renewable energy, and customers who actually like their energy supplier. Wild, right? Now, we’re looking for a Programmatic Marketing Specialist to help us bring our message to the right people at the right time—whether they’re scrolling on their phone, watching cat videos, or reading yet another copy and paste article on how to lower their bills.
You’ll be the mastermind behind our programmatic campaigns, audience segmentation, automation, and tracking, making sure our digital ads work smarter. We like to move fast so you’ll need to be comfortable in a lean, reactive team where plans can pivot fast.
What you'll do:
- Running killer programmatic campaigns:
- Setting up, managing, and optimising programmatic ad campaigns across display, video, and social
- Keeping a watchful eye on performance, ensuring budgets are spent wisely and not wasted on bots (or your parents clicking on our ads repeatedly)
- Tweaking bidding strategies, creatives, and audience targeting to constantly learn and develop
- Diving into performance reports and using real-time data to tweak campaigns like a pro
- Running A/B tests to find out what makes customers tick (and click)
- Distilling complex analytics into actionable insights that help us refine our marketing magic
- Building smart audience segments to serve up hyper-relevant ads
- Setting up automation workflows to keep our targeting slick
- Floodlights? Pixels? Tagging? Yep, you’ll have the skills to set those up yourself to track conversions - in our server-side tag manager container - and make our ads work harder
- Working with creative, data, and tech teams to keep our campaigns looking great and running smoothly
- Understanding the end-to-end journey of both our retail and products teams
- Ripping up pointless meetings and openly throwing out big ideas, and challenging the status quo
Making sure our data is smarter than AI-generated poetry:
Getting our audience targeting on point:
Collaborating with a bunch of cool humans:
What you'll need:
- Programmatic experience - you’ve done this before, and you know your way around a DSP and the Google Marketing Platform
- An analytical brain - you get a thrill from digging into data and finding ways to improve performance
- Quick reflexes - you can pivot campaigns at the speed of light when needed
- Tech-savvy mindset - you can confidently set up floodlights, pixels, and automation workflows without breaking a sweat
- A team player - you’re collaborative, creative, and full of ideas
💚 Why else you'll love it here:
- Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
- Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
- Visit our UK perks hub - Octopus Employee Benefits
Top Skills
Audience Segmentation
Digital Marketing
Programmatic Advertising
Tracking
Octopus Energy London, England Office
1 Upper James Street, London, United Kingdom, W1F 9DE
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