Product Owner – Agentic Content Experience

Title:

Product Owner – Agentic Content Experience

Company:

Ipsen Biopharm Ltd

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

SUMMARY OF THE POSITION

To own the business outcomes delivered by ACE (Agentic Content Experience), enabling AI-powered content creation, modularization, localization, and dissemination at scale. The role defines the problem statements, success metrics, and roadmap; translates business needs into an actionable backlog; and ensures compliant, measurable adoption across brands, markets, and channels.

MAIN RESPONSIBILITIES

Strategy & Governance

·       Own outcomes, not tools: define ACE problem statements, success metrics, and an outcome-based roadmap aligned to Assets strategy and market priorities.

·       Identify and prioritize the highest-value use cases for AI-powered creation, modular content, localization, and omnichannel dissemination.

·       Define product guardrails and governance (roles/RACI, standards, templates, taxonomies/metadata, reuse rules) to enable speed with control.

·       Embed compliance, privacy/consent, accessibility, and risk requirements upfront and throughout discovery and delivery.

Content Model, Operating Model & Adoption

·       Partner with Marketing, Medical and V&A to define workflows (authoring, review/approval, localization), training, enablement, and communications..

·       Drive adoption through onboarding and self-service enablement; remove barriers to usage and improve user experience based on feedback.

·       Establish a continuous improvement loop: measure adoption and outcomes, run retrospectives, and refine standards and ways of working.

Product Backlog & Platforms

·       Translate needs in business terms (personas, journeys, user stories, acceptance criteria) into a prioritized backlog and clear release goals.

·       Lead agile ceremonies with the delivery squad; clarify scope, drive decision-making, and accept increments that meet agreed criteria and outcomes.

·       Own UAT and business acceptance: plan test scenarios, coordinate stakeholders, capture defects, and sign off on readiness to deploy.

People & Influence

Lead and coach a high‑performing, matrixed team; influence without authority across Assets/markets and foster a positive, can‑do, performance culture.

KNOWLEDGE AND EXPERIENCE

Knowledge & Experience (essential):

• Proven Product Owner / Business Product Owner experience delivering digital and AI products with measurable outcomes (approximately 5–8+ years).

• • Experience translating business needs into personas/journeys, user stories, and acceptance criteria; prioritizing backlogs and managing release plans.

• • Strong understanding of content lifecycle and operations: modular authoring, metadata/taxonomy, reuse, localization workflows, and governance.

• • Fluency working in a regulated environment with compliance requirements (e.g., medical/legal review processes), embedding risk/consent/privacy requirements by design.

• • Comfort with analytics and measurement: KPI ownership, dashboard interpretation, and using data to drive prioritization and optimization.

Knowledge & Experience (preferred):

•  Experience with AI content intelligence and/or generative AI use cases for content ideation, variation, modularization, and quality checks.
  • Familiarity with content ecosystems and integrations (e.g., DAM/CMS, CLM, headless services/APIs, search, experimentation platforms, translation tooling).
  • Experience operating across multiple markets/geographies and driving change management and adoption at scale.

Education / Certifications (essential):

•  Bachelor’s degree (Marketing, Digital, Analytics, Life Sciences or related).

Education / Certifications (preferred):

•  Advanced degree (MBA, Analytics, or Life Sciences).

• Product Owner Certification

Language(s) (essential):

•  English.

Language(s) (preferred):

French

#LI-Hybrid

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.