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About us @Symphony
We’ve spent the last 10 years building the financial markets largest, most trusted communication network. Over 500 market participants across the buy-side, sell-side, securities servicing, and beyond. Over half a million users from trading desks to operations and custody teams interacting securely and in real-time on Symphony.
But that was only chapter one. We’re now using our technology foundation to accelerate far beyond secure collaboration to become the standard connective layer that enables more efficient and automated workflows across the industry to bring the future to financial markets.
The opportunity and our ambition are huge. But we need passionate, dedicated individuals to get there. At Symphony we work hard and fast. Our unique blend of technology and financial services makes it an environment you won't get elsewhere.
Symphony Marketing Team
We are a full-scale marketing team that supports and drives business objectives through creativity and innovation, backed by metrics and results. Our team is global, integrated and collaborative across individual and collective areas of focus. We partner closely with sales, product management and engineering to create product messaging and integrated campaigns that deliver Symphony value propositions to our clients and drive results. Professionals dedicated to events, digital, design and corporate marketing complete the team, enabling us to offer comprehensive in-house coverage.
Role Description:
As a Product Marketing Senior Specialist, you will be responsible for developing and executing go-to-market strategies for our products/services, ensuring alignment with company objectives and target market needs. You will collaborate closely with cross-functional teams including product management, marketing, sales, and operations to drive successful product launches and ongoing marketing campaigns.
Responsibilities:
- Own and manage comprehensive go-to-market strategies for new product launches, including market analysis, positioning, messaging, and launch campaign mapping & asset creation.
- Collaborate with product management to understand product features, benefits, and target customer segments.
- Lead the creation of marketing collateral, sales enablement materials, videos and other assets to support go-to-market initiatives.
- Collaborate with the wider marketing team to execute multi-channel marketing campaigns, including digital and content marketing.
- Support the company’s annual customer and partner event, Symphony Innovate, working with the product team and external speakers to develop compelling demos.
- Work closely with sales teams to ensure alignment on messaging and support on new product offerings.
- Attend industry conferences and hosted events to develop relationships with our clients to partner on case studies and wider marketing content.
- Monitor and analyze market trends, competitor activities, and customer feedback to refine go-to-market strategies and tactics.
- Measure and report on the effectiveness of go-to-market initiatives, including ROI analysis and key performance metrics.
Required Qualifications:
- Bachelor's degree in Marketing, Business Management, or related field.
- 8+ years experience in a similar role, with a track record of successfully launching products/services to market.
- High attention to detail and quality, even when working at speed.
- Experience of go-to-market strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with different teams globally.
- Analytical mindset with the ability to gather and interpret data to drive decision-making.
- Experience in Financial services is a must.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Compensation:
- Competitive salary
- Bonus Plan
- Benefits and Perks vary based on location.
Benefits and Perks:
- Regional specific competitive benefits
- Build your own Benefits (BYOB) perk
- Many other fun and exciting benefits and activities!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Symphony reserves the right of ownership for all unsolicited resumes submitted for this requisition and is not responsible for any fees associated with unsolicited resumes.
