Product Marketing Manager

Papaya Global is a rapidly growing, award-winning B2B tech unicorn on a mission to revolutionize the payroll and payments industry. Backed by over $400M from top-tier investors, our platform enables companies to hire, manage, and pay their global workforce across 160+ countries — seamlessly and compliantly. 

We’re looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. You’ll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging — with a strong emphasis on content creation and storytelling. 

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution. 

What you’ll do: 

• Own and execute key elements of Papaya’s product marketing and GTM strategy. 
• Develop clear, persona-based messaging that communicates our value proposition and differentiates Papaya in the market. 
• Lead product launches end-to-end, including positioning, messaging, and launch assets. 
• Create high-quality written content across multiple formats, including: 
• Website and landing page copy 
• Product and solution pages 
• Sales enablement materials (pitch decks, one-pagers, battlecards) 
• Product guides, blogs, and thought leadership content 
• Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging. 
• Create and script product guide videos that clearly demonstrate product capabilities and customer value. 
• Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints. 
• Support digital campaigns, events, and other GTM initiatives with strong messaging and content. 

• 3+ years of experience in Product Marketing, Product, FinTech, or a similar role. 
• Strong content writing and storytelling skills, with the ability to simplify complex topics. 
• Proven experience with persona-based messaging and positioning. 
• Proven ability to leverage AI tools to enhance product marketing workflows, including content creation, video production, research, and messaging optimization. 
• Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains- big plus 
• Excellent communication and collaboration skills, with the ability to work cross-functionally. 
• High attention to detail and quality, paired with a hands-on, execution-focused mindset. 
• Confidence presenting ideas, messaging, and content to internal stakeholders. 
• Native English