Product Marketing Manager — Sector & Regional GTM
Salary Range: £85-90k DOE
i2, a Harris Computer company, are seeking a Product Marketing Manager on a full-time, permanent, remote-working basis, in the UK.
Role Overview
This is a new headcount and a critical role in our Marketing organisation. You’ll help define and execute a sharper, sector-specific go-to-market (GTM) across regions, evolve our messaging towards user- and mission-led storytelling, help strengthen our brand profile through leadership, and build a scalable two-way feedback loop between customers/market and product development. The successful candidate will report into the Global Marketing Director.
Product Marketing at i2 sits at the intersection of Product, Sales, and Marketing - driving positioning, launches, customer insights, content and enablement. You’ll collaborate closely with Product Management peers and key partners across Customer Success, R&D / Innovation, Sales, and strategic initiatives including Communities and Know Your Customer (KYC).
Key Responsibilities
Sector × Region GTM strategy and execution
Define and continuously improve the GTM for each sector in each region:
Sectors: Law Enforcement, Defence, Military, Commercial Fraud
Regions: EMEA, North America, APAC, LATAM
Key activities:
Create clear positioning, messaging, value propositions and narrative frameworks tailored to sector missions, buyers and workflows.
Lead cross-functional GTM planning for launches, major enhancements and solution packaging - working with Product, Sales, Field/Regional Marketing and Customer Success.
Develop buyer personas, journey stages, objections handling and competitive differentiation for each sector/region.
Drive market/competitive intelligence and translate insights into actionable plays and messaging updates.
Mission-led content strategy, thought leadership and PR support
Shift i2’s messaging to be more user- and mission-led, and increase our thought leadership footprint:
Create and maintain a content roadmap by sector/region (pillars, themes, proof points, customer stories).
Produce, curate (and orchestrate creation of) high-impact assets: thought leadership articles, solution briefs, whitepapers, case studies, presentations, webinars, blogs, enablement guides.
Partner with Comms/PR to translate product and customer outcomes into credible external narratives and spokesperson-ready points of view.
Two-way customer + market feedback loop into product development
Build a central, repeatable mechanism that connects customer needs and market signals to product strategy and roadmap:
Establish a “voice of customer/market” operating cadence: win/loss themes, CS insights, advisory input, analyst feedback, competitor moves.
Collate and curate insights, input and feedback from customer facing teams, including sales, partners, communities.
Synthesize insights into clear recommendations for Product Management and R&D/Innovation; influence priorities with evidence and narrative.
Create internal knowledge artefacts (insight briefs, messaging updates, battlecards) and ensure adoption across GTM teams.
Sales and Customer Success enablement
Enable field teams to articulate i2’s value in sector-relevant language:
Build playbooks, pitch decks, battlecards, talk tracks, demo narratives, and launch toolkits; iterate based on Sales/CS feedback.
Support strategic deals with message mapping, competitive positioning and proof points.
What success looks like (first 6–12 months)
Clear sector/region GTM frameworks are live and adopted (positioning, personas, narratives, plays, launch process).
Noticeable shift in external messaging toward user and mission outcomes; stronger thought leadership cadence and PR-ready storylines.
A functioning feedback loop produces measurable product/roadmap influence and faster, sharper messaging iteration.
Sales and CS report improved readiness: consistent assets, fewer “one-off” requests, higher confidence in differentiation.
Who you’ll work with
Internal: Product Management, R&D/Innovation, Customer Success, Sales (and Sales Enablement), Field/Regional Marketing, Comms/PR, the KYC initiative team, Communities team, and other Marketing team members.
External: Customers, partners, industry communities, and (where relevant) analysts and agencies.
Required qualifications
5+ years in B2B product marketing for enterprise software (SaaS or hybrid), ideally in intelligence, investigations, analytics, risk, security, or adjacent complex domains.
Proven ability to translate complex, technical capabilities into clear customer value and credible narratives for both technical and business stakeholders.
Strong GTM leadership: launches, messaging, persona development, enablement, and cross-functional orchestration without direct authority.
Demonstrated customer/market insight skills (research, interviews, win/loss synthesis) and comfort using data to inform decisions.
Excellent writing and presentation skills; able to create high-impact assets and align stakeholders.
Must be comfortable leveraging AI to streamline workflows.
Nice to have
Experience marketing into public sector (law enforcement, defence, military) and/or regulated commercial risk (fraud, financial crime, investigations).
Experience supporting partner/channel ecosystems.
International GTM experience across multiple regions and cultures.
Ways of working / attributes
Strategic and execution-oriented: able to set direction and deliver outputs hands-on.
Comfortable in an evolving environment; proactive at clarifying ambiguity and building scalable operating rhythms.
High integrity and discretion.
Collaborative, curious, and persuasive - able to influence across Product, Sales, CS, and leadership.
Why This Role Matters
This role will have a direct impact on how i2 brings its intelligence solutions to market across sectors and regions, contributing to brand success and customer expansion and new business growth. In an evolving competitive landscape, it is an opportunity to shape mission-led storytelling for customers doing critical work worldwide, supporting those who protect and help make the world a safer place.
About i2Our intelligence analysis software tools help analysts and investigators transform data in real-time, enabling customers to detect, disrupt, and defeat sophisticated threats. We serve global customers carrying out critical missions in public safety, defence, fraud, and financial crimes. Learn more at: https://i2group.com
As a Harris Computer company, we strive to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.
BenefitsHarris offers an extremely competitive UK employee benefits programme. 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays. Harris also offers all UK employees an annual Lifestyle Reward amounting £325 per annum/pro rata.
Supporting your application
Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities’ employer, we want to make sure we do all we can to make this a positive experience for you. When applying, please make us aware on your application of any adjustments or additional support we can provide you with before or on the day of an interview.
