Product Marketing Manager

The role: 

We are looking for a Product Marketing Manager to join a newly established team within Frontiers. 

This new unit is set to revolutionize scientific data management and collaboration. We are working on a platform that is designed to address the challenges researchers, funders, and academic institutions face in data sharing and utilization by leveraging state-of-the-art technology. As we move towards official launch of our product, we seek a Product Marketing Manager who possesses not only a comprehensive understanding of the academic and scientific landscapes but also expertise in the latest AI technologies for marketing automation, audience segmentation, and analytics. Your role will be pivotal in developing a go-to-market strategy that effectively communicates our platform’s unique value proposition. 

If you're a strategic thinker passionate about science and technology, with expertise in the latest AI marketing technologies, we can offer you a unique opportunity to make a real difference. 

What you will do: 

• Develop and implement a comprehensive marketing plan that aligns with the team’s mission, targeting scientists, research funders, and academic institutions. 

• Utilize the latest AI technologies to enhance marketing automation, audience segmentation, and analytics, ensuring high engagement and conversion rates. 

• Conduct in-depth market research to grasp the scientific community's needs, challenges, and motivations, tailoring our messaging for maximum resonance. 

• Create targeted marketing campaigns that showcase how our new product can support research collaboration, data sharing, and the principles of open science. 

• Collaborate closely with the product development team to ensure marketing strategies and product capabilities are in sync, providing a consistent message across all touchpoints. 

• Design digital marketing strategies that encompass content marketing, SEO, social media, and email campaigns to build awareness and foster user engagement. 

• Establish and maintain relationships with influencers, academic institutions, and thought leaders within the scientific community to build advocacy for the product. 

• Analyze marketing performance meticulously, leveraging insights to refine and enhance strategies for growth and acquisition continually. 

• Lead the creation of sales enablement materials and training resources, empowering stakeholders to promote and support the product effectively. 

Skills 

• Proven track record in product marketing, preferably within the tech or scientific research sectors. 

• Deep familiarity with the academic landscape and the interplay between scientists, funders, and academic institutions. 

• Demonstrated expertise in employing the latest AI technologies for marketing automation, audience segmentation, and analytics. 

• Exceptional ability to develop compelling marketing messages and campaigns that connect with scientific audiences. 

• Strong analytical skills, capable of conducting thorough market research and performance analysis. 

• Creative storytelling and content creation skills, with the ability to engage a diverse audience. 

• Outstanding communication and collaboration skills, suited for a fast-paced, startup environment. 

• Experience with various digital marketing tools and platforms, including those for analytics, CRM, and automation. 

• A strong passion for science, open research, and leveraging technology to advance scientific discovery. 

Apply with your resume and a cover letter highlighting your experience and motivation for joining Frontiers.