Product Marketing Manager – Public Safety

About the Role 

We are seeking a Product Marketing Manager (PMM) with 3–5 years of experience to join our global team. This role is ideal for a storyteller and strategist who can lead positioning in the market and equip our sales teams and partners with the tools they need to win. 

As a Product Marketing Manager, you will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning. You will own messaging and GTM with a particular focus on Public Safety, including law enforcement, critical infrastructure, emergency management, and government agencies. 

Why You’ll Love This Role 

• You’ll be both hands-on and strategic, shaping our market story while building the sales tools that directly drive impact. 
• You’ll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership. 
• You’ll be the storyteller who translates technical capabilities across SaaS platforms, hardware, and services into narratives that resonate with government agencies, public safety organisations, enterprises, and digital-first buyers. 
• You’ll develop deep expertise in complex, mission-critical verticals, with Public Safety as a key area of focus. 
• You’ll see your work in action across high-visibility product launches and critical sales cycles, with a direct line of sight to revenue impact. 

What You’ll Do 

Positioning & Messaging 

• Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas. 
• Translate technical product features into compelling, customer-centric narratives that connect technology to business and operational outcomes. 
• Create competitive insights and battlecards to differentiate our solutions in the market. 
• Build a strong working understanding of the regulatory, procurement, and operational context of Public Safety (e.g. law enforcement, emergency management, government agencies). 

Sales Enablement 

• Develop enablement tools such as demo narratives, discovery question frameworks, and objection-handling guides to support sales teams across complex, multi-stakeholder sales cycles. 
• Build and maintain playbooks, decks, one-pagers, FAQs, and ROI calculators suited to different buyer types, including enterprise and public sector procurement processes. 
• Deliver enablement training for sales teams and channel partners, ensuring readiness across target verticals. 
• Track adoption and effectiveness of enablement content, iterating based on win/loss data and field feedback. 

Go-to-Market (GTM) & Launches 

• Partner with Product Management, marketing, sales and other stakeholders on product and feature launches, defining GTM motions suited to Public Safety. 
• Prepare GTM assets, including launch decks, messaging briefs, and customer-facing materials. 
• Act as an internal and external evangelist, representing the company at tradeshows, conferences, webinars, and partner sessions. 

Customer Stories & Insights 

• Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs across key use cases. 
• Gather market and customer insights to refine positioning and GTM approaches. 
• Engage directly with customers by attending meetings, demonstrations, and tradeshows to build understanding and strengthen relationships. 
• Use AI-powered research tools to accelerate competitive intelligence, voice-of-customer synthesis, and market trend analysis. 

• 3–5 years of experience in Product Marketing, Sales Enablement, or related roles in B2B SaaS, hardware, or technology solutions. 
• Experience working with or marketing to public safety, government, or mission-critical communication markets is highly desirable. Experience in video-related applications is also a bonus.  
• A strategic storyteller with strong communication skills and the ability to simplify complexity for both technical and non-technical audiences. 
• Proven experience creating sales collateral, enablement programs, and GTM content for complex, enterprise or government sales cycles. 
• Cross-functional collaborator who thrives working with Sales, Product, and Marketing teams. 
• Deep customer empathy, with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes. 
• Strong ability to translate technical solutions into business value across different buyer types and verticals. 
• Comfortable leveraging AI tools to support market research, content creation, competitive analysis, and sales enablement.