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About the roleWe’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Chess — an exciting new product that brings the joy and rigor of learning to the timeless game of chess. Working cross-functionally with Product, Design, and Marketing, you will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
🧠 You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Chess, ensuring consistent messaging and alignment across teams.
✅ You have...
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- 7+ years of product marketing experience, ideally in consumer technology or gaming, with a strong track record of leading successful product launches and growth initiatives.
- Deep understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
- Excellent written and verbal communication skills, with the ability to develop strategic narratives and influence stakeholders.
- Data-driven approach, using insights and analytics to shape strategy and drive measurable impact.
- Proven ability to lead complex, cross-functional initiatives and manage multiple priorities.
- Strong leadership and stakeholder management skills, with the ability to influence at all levels of the organization.
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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