Lead product marketing for FreshBooks' core suite, partnering with cross-functional teams to drive strategy, go-to-market initiatives, and deepen customer engagement.
About the Role
We're looking for a strategic and hands-on product marketer to lead product marketing for FreshBooks' core suite, built for solo entrepreneurs and small business owners. Reporting to the Sr. Director of Product Marketing, you'll partner across product, marketing, and revenue functions to drive strategy, shape the roadmap, lead go-to-market for new products and features, and deepen usage across our customer base.
This is an ideal role for a senior product marketer with deep experience leading launches, shaping positioning, and crafting narratives that move the needle. You know how to build strong cross-functional relationships, can influence stakeholders without direct authority, and you're equally comfortable setting strategy and rolling up your sleeves to execute.
What You'll Do
- Develop and maintain a deep understanding of our market, competitive landscape, and core customer segments, and champion those insights across the business to inform strategy and priorities.
- Contribute customer research and insight generation for our core ICPs, translating findings into positioning, messaging, and roadmap recommendations that reflect real customer needs.
- Partner closely with product managers to influence roadmap prioritization, bringing a customer and market lens to product decisions.
- Lead end-to-end go-to-market for product launches and feature releases within your portfolio, from strategy and positioning through execution and results.
- Drive adoption and expansion by partnering with product managers and expansion marketers to design and run experiments and programs that deepen our relationship with existing customers.
- Develop messaging, content and enablement programs that equip the organization to tell a clear, consistent, and compelling story about our products to our market, customers and prospects.
- Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals.
What You'll Bring
- 7+ years of product marketing experience in B2B software, with a strong preference for experience supporting SMB or professional services customers.
- A proven track record of leading product launches and other GTM initiatives that deliver measurable business and customer outcomes.
- Strong positioning and messaging skills, with the ability to distill complex products into clear, resonant narratives for both customers and internal stakeholders.
- Deep customer empathy and experience conducting or commissioning research, with a track record of translating insights into action.
- Excellent cross-functional collaboration skills and the ability to influence without authority across product, marketing, sales, and leadership.
- A metrics-driven approach to your work, including comfort defining KPIs, building reporting requirements, and communicating results with clarity.
You'll Stand Out If You Have
- A bias for action and comfort owning high-visibility initiatives in a fast-paced, distributed environment.
- Experience in fintech or with financially-oriented SMB customers is a plus.
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$127,200 - CA$158,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Top Skills
B2B Software
Product Marketing
Similar Jobs
Gaming
The Director of Product will oversee game product lifecycles, drive strategy, mentor teams, and leverage data for product development.
Top Skills:
SQL
Gaming
Lead Product Manager responsible for managing product lifecycles, driving strategy and research, coordinating teams, and executing successful product launches.
Top Skills:
SQL
Gaming • Information Technology • Mobile • Software • Esports
The Senior Lighting Artist creates high-quality lighting for video games, collaborating closely with various teams to ensure visual and gameplay quality, adhering to technical constraints, and utilizing color theory effectively.
Top Skills:
Unreal Engine 5
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
