Product Marketing & Content Lead (£45,000 – £65,000 + Equity) at Thrive

This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers.

She will pick the best candidates from Jack's network

The next step is to speak to Jack.

Job Title: Product Marketing & Content Lead

Salary: £45,000 – £65,000 + Equity

Company Description: Thrive - Rapidly growing workforce intelligence startup

Job Description:
As the first marketing hire at Thrive, you will define a new category in workforce intelligence. Reporting to the CEO, you will translate complex psychometric science into compelling narratives. This high-impact role blends product positioning, data-driven storytelling, and brand building to establish Thrive as the global authority in predictive hiring and talent management.

Location: London, UK

Why this role is remarkable:

• Shape a brand-new category in HR tech by turning deep psychometric and cognitive science into accessible, actionable insights for world-class clients like McLaren and D&G.

• Join at a pivotal inflection point following a successful third round of investment to build the marketing function from the ground up with direct CEO collaboration.

• Leverage unique platform data from over 200,000 job configurations to lead the industry conversation on the future of work and predictive hiring analytics.

What you will do:

• Own the core product messaging and ICP-specific positioning, translating technical capabilities into clear commercial value propositions that drive market authority.

• Create high-impact sales enablement materials and thought leadership content, including research reports and industry insights, to accelerate the sales cycle and generate inbound leads.

• Partner with product teams to extract platform data for research-led storytelling while managing SEO and PR agencies to amplify Thrive’s voice across LinkedIn and major media.

The ideal candidate:

• Proven track record in B2B SaaS product or content marketing, specifically within a startup or scale-up environment where you have executed strategy hands-on.

• Exceptional storytelling ability with a knack for translating complex data or behavioral science into clear, persuasive narratives for both B2B and B2C audiences.

• Highly proficient in using AI-powered tools to multiply content output and productivity, combined with a strong understanding of SEO-driven content ecosystems.

Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

Next steps
Step 1. Visit our website.
Step 2. Click 'Talk to Jack'.
Step 3. Talk to Jack so he can understand your experience and ambitions.
Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role.
Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction.
Step 6. If not, Jack will find you excellent alternatives. All for free.

We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.