JOB DESCRIPTION:
Abbott: Making An Everlasting Impact on Human Health for 125 Years
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care.
Abbott Point of Care: Poised for Growth
Abbott Point of Care (APOC), a Division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.
Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.
Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.
Marketing Manager
The Marketing Manager develops and implements marketing in EMEA region, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.
Key focus for the role is the effective execution of product launches, management of the existing product portfolio and coordination of effort and marketing resources, including leveraging effective digital channels to achieve the sales plan.
Reporting into the EMEA Marketing Director Abbott Point of Care, the Marketing Manager is responsible for the product, from identification of customer and market needs/wants, to input on product development, product launch, through and including product discontinuation.
Attractive Features of Company and This Position
We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered!
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Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
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Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
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High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
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Company Culture— a collegial culture focused on helping health care professionals and patients
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Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
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Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans
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Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority
Responsibilities:
The Marketing Manager is responsible for creating regional demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the regional marketing plan. This includes definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place, price, and integrated marketing/promotion).
Responsibilities will include:
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Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways.
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Key launch activities to include:
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Messaging and positioning with validated value proposition.
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Raising awareness through national & local conference attendance, organizing dinner programs at local society events and launch event roadshows
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Driving adoption with clinical workflow support tools partnering with UK consultants facilitating patient pathway improvement business case
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Building advocacy partnering with scientific societies and supporting commercial evaluations and evidence generation white papers
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Support access activities through Budget Impact Models to demonstrate clinical, financial and operational impact
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Conduct training and user groups with early adopters
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Work closely with country managers to align marketing strategies and tactics.
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Develop marketing plans aligned with business objectives to create POC demand.
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Analyse market data including competitive activity to inform marketing planning.
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Identify and actively engage with Key Opinion Leaders to develop advocacy, reference accounts and facilitate peer to peer interaction and selling.
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Promotional tool creation: provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan.
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Budgetary responsibility within agreed spending limits.
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Participate in strategic planning initiatives including long range plan to ensure profitable growth opportunities are supported.
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Liaise closely with all support functions (including Global Marketing, Medical, Regulatory, Customer Services, Manufacturing, Government Affairs, Public Affairs).
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Liaise with other Abbott divisions where appropriate.
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Provide all relevant information required for plan and update reviews.
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Collaborate with Commercial Excellence and Finance to drive forecast accuracy.
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Identify and champion new strategies that drive additional sales.
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Internal communication: Regularly interface with Leadership and Sales, e.g. business reviews, internal meetings, sales meetings aimed at growing sales and profitability.
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External communication: Interface with consultants, marketing research firms, ad agencies, other vendors and customers to effectively manage and grow business.
Qualifications/ Experience:
Experience
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Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
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Solid understanding of healthcare market environment
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Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
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Experience in Point of Care, Neurology or Cardiology will be a distinct advantage
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Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
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Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
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Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
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Entrepreneurial mindset and approach
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Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
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Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service)
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Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, and persistence as appropriate to the audience and issue at stake
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An approachable and credible communication style, with exceptional verbal and written communication skills
Educational Requirements
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Degree in Business, Marketing, technical or scientific discipline
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Written and verbal fluency in English is required.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ADC Diabetes Care
LOCATION:United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
