Owns marketing, lifecycle, portfolio, pricing, positioning, launches, and profitability for crop protection products across EMEA. Coordinates marketing, supply chain, regulatory, development, sales, country teams, and global business leads. Leads cross-functional projects from inception through registration and market launch, identifies portfolio growth opportunities, manages demand and supply, and develops strategic and operational plans.
Position Summary:
The Product Manager owns the marketing of Gowan products, both new launches and established brands, across Europe, the Middle East & Africa (EMEA). Acting as the lead coordinator for marketing, supply chain, development, regulatory and sales support, the role ensures these functions work together to bring products to market successfully.
The role involves developing and executing short and long-term marketing plans, including pricing, communication strategies, product positioning, and project management. The Product Manager works closely with country teams, and global business leads to ensure alignment with global strategy and maximize business opportunities in the market.
Location: Harpenden, Hertfordshire, United Kingdom
Job Status:
• Full-Time
• Salaried
• Reports to: Marketing Manager, EMEA
Role Responsibilities:
Product Management
- The PM is the decision maker for all the strategic & operational activities related to their assigned products and projects in the region.
- Develop and execute short- and long-term marketing plans, including pricing strategy, communication, product specifications, and positioning.
- Coordinator of all the necessary tasks in the region supporting product lifecycle
- Gain familiarity with the market and competitive products to support marketing plans and communicate with the sales teams on differentiation and brand messaging
- Collaborate with country teams to ensure company-wide commitment to product plans.
- Manage sales demand, ensuring sufficient supply while balancing working capital needs
- The Product Manager has bottom-line total profit contribution responsibility for his or her assigned products.
Portfolio Management
- Originator/Builder of vision and strategic plan for products, projects, and associated active ingredients for Region EMEA.
- Maintaining strategic initiatives to refresh and expand the regional portfolio.
- Identify further marketing and sales opportunities for the specific Gowan product assets in the territory, including mixtures, new crops, and new pests.
- Support product development efforts in the territory by establishing market potential
- Participate in third-party meetings with suppliers, customers, and researchers to provide input on brand reviews and new product licensing opportunities.
- Establish strong working relationships with global business leads to align product plans with global strategies.
Project Management
- Oversee the process for the launch and market development for new products in EMEA
- Lead the cross-functional project team for assigned projects, which include coordinating projects through development and registration phases
- The PM is responsible for the stewardship of strategic initiatives from inception to completion.
Education:
- Bachelor’s degree or equivalent in Agriculture, Marketing, Business, or a related field.
Experience / Skills / Abilities:
- At least 5 years of commercial experience in sales and marketing of crop protection products
- Knowledge of market strategy, segmentation, and positioning.
- Experience of EMEA crop protection market dynamics and consumer behaviour
- Strong written and oral communication skills.
- Experience in analysis, problem-solving, project management, and business planning.
- Ability to present to diverse audiences and launch new or revitalized products.
- A mix of specialty and broad acre crop production knowledge.
- Entrepreneurial mindset with the ability to build consensus and work collaboratively.
- Proficiency in Microsoft Office.
Job Expectations / Working Conditions:
• Travel as required to meet with EMEA country teams, customers, and external stakeholders.
• Ability to manage multiple projects and adapt to fast-paced environments.
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