Lead end-to-end product and commercial strategy for a consumer/prosumer paid software product: define positioning, own roadmap and pricing, run user research and willingness-to-pay tests, build billing and measurement infrastructure, partner with growth to drive conversion, and pivot quickly based on signal.
About Nothing
About the teamNothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
Nothing has built a hardware brand that millions of people genuinely care about. The next chapter is paid software, products people choose to pay for, in a category full of well-funded incumbents moving fast. We think there's a better way to build here, and we intend to prove it.
The product team is working on the hard part right now: defining exactly who this product is for and why they'd switch. Turning willingness-to-pay into a tested number rather than a hope. And shipping against launch dates set by hardware keynotes while staying loose enough to pivot the moment the signal says so.
Software is a company-level priority, backed from the very top. You'd join as the biggest product and commercial decisions are being made, with a real seat at the table, co-authoring the strategy with senior leadership and building it with your own hands.
What you'll do- Define the product's purpose and where it wins: sharpen positioning against established incumbents, and know exactly who it's for and why they'd switch
- Own the product roadmap end to end: discovery, prioritisation, and sequencing with engineering and design, and ship against launch dates
- Own pricing and packaging: architect the tiers, decide which features drive adoption for free and which are gated to drive subscription revenue
- Pivot fast on signal: re-sequence the roadmap when market, competitor, or user evidence demands it, and defend both the pivot and what you deliberately set aside
- Run deep user research: segment target prosumers, find the intersection of what people love and what they'll actually pay for, and make willingness-to-pay a tested number
- Partner with growth marketing to jointly own activation and free-to-paid conversion: you own what converts, they own who arrives, trading signals both ways so product and go-to-market evolve together.
- Build early product and commercial infrastructure hands-on including billing logic, activation and retention metrics, and pricing experiments.
- You've built product 0→1: owned something from first spec through to paid launch, made the strategy calls yourself, and answered for the results
- You're at home in scrappy environments: small team with resources constrains, building the measurement and billing stack yourself
- You know prosumer and consumer subscription software: freemium funnels, self-serve, individual buyers. You understand what makes someone pay for software out of their own pocket.
- You've designed and shipped pricing: real packaging decisions with revenue consequences, ideally taking a product from free to paid tiers
- You have broad product judgment: you think in terms of purpose and user value, not just conversion mechanics, and you've pivoted a roadmap fast when the evidence demanded it
- You're deeply analytical and happy to be hands-on: cohort analysis, retention data, willingness-to-pay testing
- You bring real user empathy and clear, direct communication, able to hold your own with senior leadership and with users
- Location: London (Kings Cross & Farringdon offices)
- Working Pattern: Full-time, in-office, five days a week. We can work around personal needs where it makes sense, but being together is how we do our best work.
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