Product Lead

✈️ British Airways Holidays 

Come and be part of our next adventure 

📍 Hybrid – Crawley (2 days per week) 

At British Airways Holidays, we don’t just sell holidays — we create memories. From handpicked hotels to curated car hire and unforgettable experiences, we help customers make the most of their time away. 
And it all starts with our people. 

This is your chance to be part of it. 

🌍 A Little About Us 

We’re a thriving business of around 360 people, passionate about travel and about supporting each other. We’re also part of the IAG Loyalty Group (home of Avios and The Wine Flyer), so you’ll enjoy the security of a global organisation — with the warmth of a small, friendly team. 

📱 About the Role 

British Airways Holidays is on a major transformation journey — shifting from an outsourced, waterfall delivery model to an in‑house, agile product organisation. This requires leaders who are not just product experts, but true change agents who can influence, inspire and bring others with them. 

As part of this transformation, we’re building a brand-new British Airways Holidays App. 

As the Product Lead (App), you’ll lead our newly created App Product team to build and grow our customer-facing App. Reporting into the Head of Digital Experience, you’ll define a clear product strategy, shape the roadmap and drive a brilliant customer experience aligned to our ambitious growth plans. 

While building for the long‑term, you’ll also operate within the realities of a large, visible and tightly governed re-platforming programme — navigating complexity, balancing stakeholders and delivering at pace. 

🚀 What You’ll Be Doing 

Drive Cultural & Organisational Transformation 

• Act as a catalyst for change as we shift to an agile, product-led operating model 

• Influence stakeholders across BA Holidays, IAGL and BA to embed new ways of working 

• Bring teams on the journey toward insight‑driven, customer‑first decision making 

Set Vision & Strategy 

• Create and articulate a clear App strategy grounded in customer insight, behavioural data and business ambition 

• Own the product roadmap, ensuring prioritisation is based on customer value and commercial impact 

Champion Customer & Data Insight 

• Dial up the use of customer insight across the team and wider business 

• Help move decision-making from opinion‑led to evidence‑driven 

Deliver Commercial Outcomes 

• Shape an App experience that directly impacts commercial metrics and supports growth goals 

• Understand and optimise key performance drivers such as conversion, AOV, repeat purchase rate and LTV 

Lead & Develop a High‑Performing Product Team 

• Lead a multi-disciplinary product team (QA Engineer, BA, plus contract engineering & design roles) 

• Coach and develop the team to deliver iteratively and effectively using agile methodologies 

Navigate a Major Re‑Platforming Programme 

• Operate confidently within a complex, highly governed programme structure 

• Manage senior stakeholder expectations, trade-offs and dependencies 

Ensure Excellence in Execution 

• Oversee budget and investment, ensuring value is delivered 

• Be accountable for high-quality, on-time delivery of key milestones 

• Drive the strategy for BA Holidays within the BA App, influencing BA stakeholders to execute against it 

⭐ What You’ll Bring 

• Proven experience as a product and people leader, ideally within e‑commerce or digital consumer products 

• A strong track record of leading agile teams to deliver customer and commercial outcomes 

• Deep customer focus, with the ability to translate insight into decisions 

• Strong commercial acumen — comfortable owning and optimising metrics like conversion, AOV and LTV 

• Experience delivering within complex, multi-stakeholder environments 

• Confidence operating within a major transformation or re-platforming programme 

• Excellent communication and influencing skills, able to build trust at all levels 

• Experience managing multimillion-pound budgets 

• Curiosity, resilience and a growth mindset 

💙 Why You’ll Love It 

🛠️ You’re excited to build from the ground up 
You’ll help shape new products, processes and ways of working within a household brand reinventing itself for the future. 

🤝 You thrive in small, high performing teams 
Join a supportive, collaborative team where everyone’s contribution matters. 

⚡ You love fast pace and continuous learning 
We value progress over perfection — ideas turn into action quickly here. 

🎯 You love taking ownership end-to-end 
This is a true builder’s role with full accountability and visibility. 

🎁 What We Can Offer You 

• 26 days holiday (rising to 30 with service) + bank holidays — option to buy/sell 5 
• Unlimited standby & premium standby fares 
• Holiday & flight discounts 
• Flexible working hours 
• Annual bonus 
• Pension (6% employer / 3% employee) 
• Private medical & dental with BUPA 
• Enhanced Primary & CoParent Leave 
• Work up to 20 days per year in Europe 
• Cycle to Work scheme 
• Electric/ULEV car scheme 
• Ability to purchase Avios at a discounted rate 
• Wellbeing and recognition programmes 

🌈 Diversity, Equality & Inclusion 

We’re committed to creating a workplace where everyone feels valued, respected and able to thrive — professionally and personally. 
We aim to be: 

• Inclusive – everyone feels they belong 

• Equitable & fair – recognising and supporting individual needs 

• Diverse – representing the communities we serve 

📌 Please note: We may close this vacancy early if we receive a high volume of applications or if business priorities change.