Product Lead, Game Marketing Technology - SaaS Platform

Responsibilities:About Level Infinite
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Role Overview: As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.

Key Responsibilities:

1. Product Development:

a. Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.

b. Define product vision, strategy, and roadmap in alignment with business objectives and market needs.

2. Market Insights & Strategy:

a. Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.

b. Translate complex marketing needs into actionable product features and improvements.

3. Cross-functional Collaboration:

a. Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.

b. Partner with data teams to ensure that product development aligns with data integration and analytics needs.

4. Stakeholder Management:

a. Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.

b. Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.

Requirements:

Qualifications:

1. Bachelor’s or master’s degree in computer science, Engineering, Data Science, or a related field.

2. 8+ years of experience in product management within a SaaS platform environment.

3. Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.

4. Demonstrated ability to translate complex market need into actionable product solutions.

5. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

6. Strong problem-solving skills, with a data-driven approach to decision-making.

7. Experience working in the gaming industry is a plus.

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