Product GTM Lead

Nothing has built a world-class hardware brand. Now, we are expanding our ecosystem by building high-margin software and services. Our engineering and product teams are incredible at building functional, beautiful features. Your job is to figure out how to sell them.

We are looking for a senior Go-To-Market leader to act as the commercial brain for our new software ventures. You will not be managing a massive sales team; instead, you will own the pricing, packaging, and commercial strategy from the ground up. Your core mandate is to look at the features our teams are building, identify the exact Prosumer or SMB user who will pay for them, and design the commercial architecture to make it happen.

• Own Pricing & Packaging: Architect the pricing tiers (e.g., Free, Pro, Teams) for pure SaaS and software accompanying our hardware. Decide exactly which features are given away for free to drive growth, and which are gated behind a paywall to drive Annual Recurring Revenue (ARR).
• Define the Buyer: Translate cool product features into tangible ROI. Identify and segment our target audiences within the Prosumer and SMB markets, understanding exactly what drives their willingness to pay.
• Guide Product Value: Work upstream with Product Managers to ensure we aren’t just building a "feature factory." Help identify and prioritise the core features that will actually drive subscription revenue and daily engagement.
• Establish Revenue Operations: Design and implement the early commercial infrastructure, from setting up billing logic (e.g., Stripe) to defining how we measure Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Experienced in SaaS Packaging: You have a proven track record of designing pricing and packaging models for software products. You have successfully done this at other scale-ups, ideally transitioning a product from freemium/consumer to a paid Prosumer or SMB model.
• Strategic Thinker, Tactical Executor: You are senior in your quality of thinking. You can present a complex pricing strategy to the CEO on Monday, and jump into the billing software to adjust a paywall trigger on Tuesday.
• Deep User Empathy: You know how to conduct (or leverage) user research to find the intersection between what users love and what buyers will actually pay for.
• Highly Analytical: You make commercial decisions based on data, cohort analysis, and market willingness-to-pay, not just gut feeling.
• Urgent & Autonomous: You are comfortable working with ambiguity and moving fast to meet hard deadlines (like aligning software launches with our major hardware keynotes).

• We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together.
• Location: London (Kings Cross & Farringdon offices).
• Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room.