Hybrid
Agency :
Havas Creative
Job Description :
A Project Director is responsible for overseeing the delivery of work for a portfolio of businesses or one very large piece of business. The Project Director position requires an exceptional breadth and depth of expertise in agency capabilities in order to lead large multi-disciplinary teams of people to successfully deliver integrated client solutions.
JOB SPECIFICATION
Job title:
Converged Product Director
Reporting to:
Chief Data and Product Officer
Role description:
This new role is centered around managing the adoption and development of the UK Converged product for our internal teams and clients across the Havas Creative Network in the UK.
This requires a knowledge of how data is used to support creative decision making, from insight generation to creative development and a hands-on approach to developing data first approaches for building a communications strategy.
You should have a strong problem-solving nature, understanding how we can use our existing data, tools and capabilities to address key client challenges, as well as a creative flair for using data in new and innovative ways.
In the complex world of data and analytics, storytelling is key to land these data driven solutions in a meaningful way. You should therefore have a strong background in a data storytelling and building relationships both internally and with clients.
While this role does not require building statistical models or coding, an understanding of what is possible with data using modelling and machine learning will be beneficial in this role.
About Havas
Havas is one of the world’s largest global communications groups, employing over 20,000 people in over 100 countries around the world.
Our ambition is to be the UK’s most integrated, agile media and marketing services group with data, content and entertainment at our core. It’s an exciting time for Havas Group in the UK, based in the Havas Village, known as HKX, in King’s Cross, London. This sees all UK agencies and 1700 people come together under one roof, with one common purpose to further our #HavasTogether mantra, bringing media and creative together.
Havas agencies stretch across media, creative, CX, CRM, PR, healthcare, entertainment, and include among others Havas Media, Havas London, Havas Sports & Entertainment and Havas Helia.
The Opportunity
Data driven marketing is no longer a nice to have – it’s a critical requirement of every new business pitch and needs to be part of our core service offering.
The data we have – how we organise it, how we analyse it, what we learn, how we apply it and how we measure its impact – will set Havas apart in the market and help us retain and win business.
Converged is Havas’ data ecosystem where we integrate first-, second- and third-party datasets to support data driven decision making on behalf of our clients. This is enabled through the Converged tool suite which unlocks the insights our teams use to make strategic decisions and drive creativity in all its forms. Our ambition is to make the UK Converged platform:
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Market leading (better than the UK competition)
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Network leading (pushing innovation for Havas globally)
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A source of inspiration and innovation helping our teams deliver better award winning, industry leading work
The tool suite has evolved rapidly over the last 12 months driving adoption across the media business and demand has grown internally and amongst clients. This role is the opportunity to be ‘the face’ of Converged in the UK for our creative network, landing it on accounts, in new business opportunities and putting it at the center of how we work with our clients.
Converged is continually evolving and we continue to build new tools, solutions and datasets. In this role, you will have the opportunity to help design the future of Converged and how we improve our data led offering for clients.
Purpose of the role
The demand from our teams for data driven thinking has never been higher and this role will be instrumental in supporting them as part of the wider data team. We want every response to brief to be data driven and you will help our client teams to deliver that, either through direct support or helping to educate the teams on how to use the Converged tool suite.
You will work closely with the agency leadership team as well as the wider data science and engineering teams to manage client needs as well as build out the strategy for Converged going forward.
Your role will be to help democratise data, show its power to drive intelligence and deliver impactful work using the Converged tool.
You will be the main point of contact for the Converged proposition, being highly visible across all of Havas London and other UK offices as the go to person for data driven thinking.
Key responsibilities
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Become the main point of contact for internal teams for data-driven thinking using the Converged tool kit.
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Being a hands-on data storyteller for clients, client teams and new business pitches.
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Working with client teams to educate them on how to be more data led in their media strategy.
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Being in front of key clients as a data and insight expert and making them aware of Havas’ unique capabilities.
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Work closely with global to define the right product strategy roadmap for the future and ensure delivery to expectations
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Support with the evolution of the Converged tool suite, identifying how we need to evolve our product offering to meet new client needs and challenges.
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Help train the agency on how to adopt the tool and build a champions network
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Work in partnership with the global converged team to share best practice coming from the UK aswell as learn and adopt initiatives from other markets
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Train people, within the creative agencies, who are not data literate and need support to understand data and how to optimise it.
Key experience & skills
Required:
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Extensive creative agency experience in a data and/or insight setting
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Understanding of how 1st and 3rd party data is used in the creative planning process
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Story data storytelling experience
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Strong presentation experience
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Awareness of modelling techniques and how they can be deployed to generate insights from data.
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Ability to demonstrate examples of building adoption via data in businesses
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Be able to work with analysts, data consultant and strategists alike to understand a brief and show how converged can help to answer that brief efficiently and effectively
Desired:
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Modelling experience in Python/R/SQL
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Experience of audience activation in CDP platforms
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Experience of end-to-end product development
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An understanding of the ad tech space, including ID resolution and different activation solutions
We are looking for someone who is:
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Tech savvy and naturally curious.
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A keen problem solver with a flair for innovation.
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A fast learner and a logical and methodical thinker.
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A strong communicator and can work across technical and non-technical teams to translate complex solutions into key insights.
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A team worker and open to different skill sets and points of view.
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Self-starter and proactive with building relationships.
#LI-PH1
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
