Product Director - Ads

The Opportunity

Deliveroo is transforming how consumers discover, order, and enjoy food, groceries, and retail. At the heart of this transformation is our multi-sided marketplace — seamlessly connecting consumers, riders, and merchants through technology, data, and design.

Advertising is one of Deliveroo’s fastest-growing strategic areas. It enables merchants, grocers, CPGs, and non-endemic brands to reach consumers in meaningful, performance-driven ways. We are building a multi-vertical, full-funnel monetisation platform that blends on-platform sponsored listings and products with off-platform data and brand activations.

We are seeking a Product Director to lead the Ads Product organisation, driving the global vision, strategy, and execution for Endemic Brand and Performance Ads across Merchant, CPG, and Brand partners.

The Role

As Product Director - Ads, you will own the end-to-end product vision and roadmap for Deliveroo’s advertising ecosystem. You’ll lead a team of senior Product Managers and collaborate with Engineering, Data Science, Commercial, Design, and Marketing to scale a world-class advertising and monetisation platform that drives measurable value for partners and for Deliveroo.

This is a pivotal role that combines strategic leadership, hands-on product direction, and people development. You’ll balance innovation in ad formats, automation, and measurement with the operational rigour needed to grow a complex, multi-sided advertising and data-driven ecosystem.

What You’ll Be Responsible For

• Define and lead the global strategy and roadmap for Deliveroo’s Endemic Brand and Performance Ads ecosystem, encompassing multiple advertiser verticals and platform surfaces:

  • Merchant Ads – self-serve and automated sponsored listings and promotions designed to drive visibility and order growth for restaurant, grocery, and retail partners.

  • Enterprise, CPG, and Non-Endemic Brand Advertising – managed brand and performance campaigns, strategic partnerships, and off-platform activations leveraging Deliveroo’s data and audience insights.

  • Ads Platform Infrastructure (serving, targeting, measurement, reporting, and creative tooling)

• Lead and develop a high-performing team of Product Managers and Senior PMs, fostering strong delivery, engagement, and professional growth.

• Collaborate cross-functionally with Engineering, Commercial, Marketing, Data Science, Legal, and Design to deliver impactful products from discovery through to launch.

• Shape investment decisions, balancing commercial growth with platform scalability, reliability, and customer experience.

• Own measurement and accountability, setting clear KPIs, OKRs, and governance frameworks for Ads performance.

• Partner with leadership across the business to align Ads strategy with company objectives and long-term monetisation goals.

• Represent Ads internally and externally, influencing executive decisions and building strong relationships with enterprise partners and advertisers.

• Drive innovation and experimentation, identifying opportunities across retail media, targeting, and ad measurement.

Requirements

• You’ll bring a blend of advertising domain expertise, product leadership experience, and strong stakeholder management skills.

We’re looking for someone who has:

• 10–12+ years in Product Management, with at least 3–4 years leading multiple PMs or domains.

• Proven experience building and scaling advertising, monetisation, or retail media products.

• Deep understanding of digital advertising systems — including serving, targeting, measurement, and campaign management.

• Experience operating within multi-sided marketplaces or high-scale consumer platforms.

• Strong commercial acumen and ability to manage trade-offs between growth, profitability, and user experience.

• Experience across endemic (merchant/retail media) and non-endemic (brand/off-platform) advertising ecosystems.

• Excellent communication and stakeholder management skills; able to influence at all levels.

• Highly analytical and data-driven, with comfort using experimentation, A/B testing, and attribution models.

• Experience leading globally distributed teams across multiple markets.

• Demonstrated success developing and coaching product leaders.

Competencies

Vision

• Articulates a compelling long-term vision for Ads and the role of monetisation in Deliveroo’s ecosystem.

• Inspires teams and stakeholders around a shared sense of purpose and ambition.

Strategy

• Shapes a clear, data-informed roadmap aligned to Deliveroo’s business priorities.

• Defines Deliveroo’s long-term monetisation architecture, ensuring Merchant, CPG, and Brand Ads evolve cohesively under a unified performance and data strategy.

• Anticipates market trends and technological shifts, adapting strategy accordingly.

• Balances near-term execution with long-term platform investment.

Execution

• Demonstrates excellence in product delivery through clarity, prioritisation, and high-judgement decision making.

• Translates strategy into clear outcomes, ensuring accountability and measurable impact.

• Establishes operational cadence and governance to enable sustainable, high-quality execution.

Talent Development

• Builds and scales high-performing product teams; hires and develops exceptional PMs.

• Creates a culture of ownership, learning, and continuous improvement.

• Acts as a mentor and multiplier across Deliveroo’s product org, contributing to company-wide product excellence.

What Success Looks Like

• A unified Ads and Monetisation strategy driving measurable value for partners and Deliveroo.

• Growth across Merchant, CPG, and Brand Ads portfolios, including off-platform activations.

• Significant uplift in Ads revenue, ROI, and advertiser satisfaction.

• Increased automation, scalability, and reliability in ad delivery and measurement systems.

• Seamless collaboration between Ads Product, Commercial, and Engineering.

• A strong, motivated team delivering consistently and growing in craft.

Why Deliveroo

Deliveroo is one of Europe’s leading technology businesses, reshaping how people eat and shop. Behind the app is a world-class team solving complex challenges in logistics, commerce, and advertising.

This is a rare opportunity to lead one of Deliveroo’s highest-growth product areas, defining how advertising evolves across multiple markets and partner types.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business, and we prioritise their welfare. Benefits differ by country but include healthcare, well-being initiatives, parental leave, pensions, and generous annual leave, including time off for volunteering and charitable causes.

Diversity & Inclusion

At Deliveroo, we believe a great workplace represents the world we live in and how beautifully diverse it can be. We welcome all forms of diversity — gender, race, sexuality, religion, and even your opinion on coriander.

We are committed to equity and inclusion throughout our hiring process. If you require adjustments to participate fully, please let us know.