Product Creative

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Overview                                                                                                                                                         WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.   

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.  

About the Role 

As a member of the Creative Services team, the Product Creative blends creative support with consumer product development (apparel, home, toys, fashion) for the licensee base within their cluster. Reporting to the Regional PD Lead, you will be responsible for ensuring the clients’ approval processes are adhered to and support the creative execution of product category ranges including apparel, home, toys and fast fashion. Liaising with the local commercial team, global Creative team and Designers in Europe & Asia, the role requires a candidate who is inquisitive about product trend in the market.  

Creative Support: 

• Identify trends and develop inspirational materials across key categories such as apparel, accessories, FMCG, toys & home.  

• Utilizing WGSN provide weekly updates back to the team on emergent themes. 

• Scheduled comp shopping, store checks and competitor benchmarking 

• Generate creative guidance and compelling category mock-ups and visualizations for use in pitch materials to inspire the licensee base and new consumer product ranges.  

Product Development: 

• Responsible for managing the end-to-end approvals process 

• Ensure all product submissions are managed in accordance with the submission process for the relevant brand. 

• Onboard and run sessions with new/existing Licensees  

• Drive Licensee brand engagement for Peanuts, Teletubbies, In the Night Garden and many more by conducting style guide refreshers.  

• Deliver weekly updates to the Regional PD Lead including reports noting Licensee developments, status and asset updates. 

• Support the PDM and Regional Lead with the daily management of the samples cupboard and review physical production samples. 

Project Management:  

• Liaise with Licensors to ensure their feedback is appropriate and solution-driven. 

• Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution. 

• Maintain Monday.com listings for any creative work undertaken. 

• Provide training and guidance on systems, such as Mediabox where required to do so. 

• Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders. 

• Experience within licensing: good knowledge of the consumer product development and approval processes and experience in creatively driving range development. 

• A proactive, solution driven mind set to deliver against deadlines. 

• A good understanding of consumer product categories and their production limitations. 

• Proficient with using online approval software including running reports. 

• Adobe Creative Suite and Microsoft packages. 

• Ability to communicate a clear change in design/direction whilst managing all stakeholders. 

• Wider knowledge of licensing and popular products in the market and a natural interest in consumer product. 

• Excellent time management skills, used to managing multiple projects. 

• An eye for detail 

What We Offer                                                                                                                                                  Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment                                                                                                                                          Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain                                                                                                                                                    At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.