Principal Marketing Analyst

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

We're seeking a passionate Marketing Analyst to join our International Marketing Analytics team. In this pivotal role, you'll be at the forefront of transforming how we measure, understand, and optimise our marketing investments across both digital performance channels and traditional media including TV and sponsorships.

You'll work at the intersection of data science, marketing strategy, and business impact—helping Ancestry tell more family stories by ensuring every marketing pound/euro drives maximum value. This is an opportunity to shape measurement frameworks that will guide millions in marketing investments across multiple countries and channels.

What you will do:

• Lead the design and execution of analytical solutions across initiatives such as Marketing Mix Modeling (MMM), segmentation and personalisation, and pricing optimisation.

• Develop and scale time series models to forecast funnel conversion, demand, and performance KPIs.

• Apply machine learning and advanced statistical methods to uncover insights that drive marketing strategy.

• Act as a thought partner to senior marketing and commercial stakeholders, translating complex data findings into strategic recommendations.

• Champion a data-driven culture and support long-term business value creation through development of best-in-class data science capabilities in the areas of predictive modeling, attribution, customer segmentation, forecasting, causal inference etc.

• Collaborate with Data Engineering, Marketing Tech, Consumer Insights, Finance and other teams to provide and communicate data-driven recommendations to the business

Who you are :

• Data science professional (Bachelor’s degree in Computer Science, Statistics, Mathematics or other data-related field. Master’s or Ph.D. is a plus) with 5+ years of industry experience in developing, implementing, and deploying machine learning models and statistical solutions to drive business outcomes.

• Proven track record of successfully leading and completing multiple end-to-end data science projects, including problem definition, data collection/cleaning, model development, validation, and production deployment.

• Highly proficient in Python (including libraries like pandas, NumPy, scikit-learn, and TensorFlow/PyTorch) and SQL for data manipulation, analysis, and modeling.

• Experienced in applied machine learning (e.g., predictive modeling, classification, regression, clustering), business analytics (e.g., A/B testing, causal inference), data visualization (e.g., Matplotlib, Seaborn, Tableau), and experimental design.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, membership of the Traveller community, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.
All job offers are contingent on a background check screen that complies with applicable law.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.