Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Principal CGI Artist - Stills
Location: London, England, United Kingdom
About the role:
The Principal CGI Artist - Stills strengthens and elevates premium visual output across the CGI function, with primary responsibility for reinforcing still-image craft standards as production scale and complexity increase.
Reporting directly to the Head of CGI, this role forms part of the CGI senior leadership team and plays a defined role in maintaining visual consistency, realism and quality across OEM and future client ecosystems.
This is a hands-on senior practitioner role centred on realism, precision and consistency. While primarily focused on still-image production, the role may also contribute across motion and hybrid outputs where senior craft input enhances visual continuity and overall quality.
The role operates collaboratively across creative integration, animation, Digital Twin, production, AI and pipeline capability lanes - reinforcing craft standards through visible senior craft leadership and collaborative alignment across disciplines.
The purpose of the role is to protect creative altitude, ensuring output remains at a consistently high visual and creative standard, support delivery headspace and ensure premium visual standards remain consistent as production demands grow.
What you will be doing:- .Hands-On Craft Contribution
- Produce premium still imagery across product visualisation, campaign assets and marketing output.
- Where appropriate, contribute to motion and hybrid outputs to maintain visual consistency across disciplines.
- Stills Craft Standards
- Act as a visible benchmark for still-image quality, reinforcing standards in:
- Lighting realism
- Material and shader fidelity
- Surface detailing
- Environmental integration
- Composition and photographic authenticity
- Ensure visual output maintains strict adherence to OEM brand, product accuracy and visual guidelines.
- Act as a visible benchmark for still-image quality, reinforcing standards in:
- Structured Craft Review
- Provide objective craft input at defined review milestones, strengthening visual standards while maintaining clear project delivery ownership with assigned project leads.
- This role provides input and challenge, while maintaining clear separation from project delivery ownership.
- Creative Alignment
- Work closely with the CGI Creative Lead to ensure still output supports broader creative direction, cinematics and look development intent.
- Digital Twin Feedback Contribution
- Provide structured insight from live production into Digital Twin and asset development, identifying opportunities to refine materials, geometry, shaders and workflow integration, while respecting defined governance and ownership.
- Workflow & Scalability
- Contribute to the evolution of scalable still-production methodologies that enhance consistency, efficiency and cross-project alignment.
- Cross-Disciplinary Collaboration
- Operate as a trusted senior peer within the CGI senior leadership team, contributing complementary expertise alongside discipline and capability leads across creative integration, animation, Digital Twin, AI, pipeline architecture and production.
- Leadership Through Craft
- Lead by example through professionalism, consistency and high standards, reinforcing collective accountability for output quality across projects.
- Tools & Pipeline Context
- The role operates within a hybrid production environment combining established CGI workflows (including 3ds Max, V-Ray, Nuke and Adobe Creative Suite), real-time technologies such as Unreal Engine, and emerging AI and generative capabilities.
- This is a senior craft role defined by quality, consistency and influence.
- Success in the role is measured through the elevation of visual standards, the strength of cross-disciplinary collaboration, and the ability to maintain creative and technical quality as production scales.
- Expectation is not tool ownership, but confident navigation of this landscape - ensuring craft decisions are made with an understanding of how tools, pipelines and emerging technologies impact output, efficiency and scalability, while maintaining the highest standards of visual quality and consistency.
Req ID: 16739
#LI-JS1 #LI-director #LI-Hybrid
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
OLIVER Agency London, England Office
151 Rosebery Avenue, , London , London, United Kingdom, EC21R 4AB
