The PR Specialist will support the EMEA public relations team by executing PR strategies for Fender's product categories. Responsibilities include media engagement, organizing media events, writing press materials, managing product reviews, and collaborating with internal teams and PR agencies.
Fender Musical Instruments Corporation (“FMIC”) is located in London. Our mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.
We are looking for a talented PR Specialist to join our EMEA marketing team. This is an excellent opportunity for a candidate with PR experience from an agency or in-house environment to join our world-leading musical instrument company.
The successful candidate will be responsible for supporting the EMEA public relations team, reporting to the PR Manager (EMEA), in developing and executing PR strategies across the Fender brand. They will support development and execution of PR strategies across all product categories including electrics, acoustics, pro-audio, amplifiers, lifestyle/accessories, Fender Digital products, corporate/business etc. and lead on key product launches as well as providing overall department support to FMIC brands.
Responsibilities
- Act as Fender and PR point of contact in EMEA for Music Instrument (MI) media
- Collaborate with internal teams to define the go-to-market strategy and drive successful launches
- Write internal media updates and external media-facing assets including but not limited to: press releases, fact sheets, media briefing documents, media pitches
- Create and manage media schedules for trade shows and other media/marketing events, including timely and personal introductions of product spokespeople with media editors, product team prep work, face to face coordination, monitoring and scheduling interviews
- Organise and maintain media databases
- Lead product sample inventory process and related orders/returns for media reviews, events, influencers, etc. throughout EMEA
- Maintain/own and build relationships with journalists throughout EMEA with an emphasis on specialist Music Instrument (MI) media
- Own proactive outreach to EMEA MI media throughout the year
- Set up and manage media interviews for Fender artists
- Secure and manage product reviews in MI media publications and websites
- Keep detailed records of projects through various weekly and monthly reports
- Prepare reports for various key launches, internal meetings etc.
- Assist in product placement/product clearance approvals for commercial, TV, film, print campaigns
- Identify and build relationships with prominent influencers (especially in the MI space) and thought leaders
- Support and help to implement relevant brand partnerships that generate brand + product visibility and revenue for the business
- Work cross functionally, aligning products, product managers, and corresponding marketing colleagues
- Collaborate with global PR teams and product teams
- Work collaboratively with UK-based PR agency on relevant projects
EssentialSkills/Experience
- Proven public relations experience (in a public relations agency or in-house environment)
- Extensive experience writing and producing media assets and internal documents
- Experience organising and managing media interviews as well as preparing timely and concise briefing materials for spokespeople
- Outstanding media relations skills and a proven ability to create and maintain solid journalist relationships
- Experience in developing strategies for product launches and overall brand campaigns
- Experience managing product review programmes
- The ability to interact professionally with executives and portray good judgement
- Excellent organizational, verbal, and written communication skills
- A proactive mindset and entrepreneurial spiritTo be able to thrive in a collaborative environment and willing to roll up your sleeves to get the job done
- An ability to multi-task and meet deadlines in a fast-paced work environment. To work with teams to prioritise tasks and focus on multiple projects and deadlines simultaneously
- An ability to strategically pitch story ideas to the media and land placement in local and national music, entertainment, and business media outlets
- Working knowledge of the music industry, musical instrument brands, and related products, and the musicians who play them is a plus
- Ability to play guitar is a strong advantageAdditional European languages a plus
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