PR Manager (Contract), UK

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

What we have achieved so far

🚀 Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

🌍 Built a team of approaching 500 Eucalypts in 6 countries (🇦🇺🇬🇧🇩🇪🇯🇵🇵🇭🇿🇦) consisting of medical practitioners, engineers, operators and many more functions!

💰 Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

🇬🇧 In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globally!

… and we’re just getting started! Read more about our mission to change healthcare here.

What’s Next?

In the UK we are continuing to grow with ambitions to triple our business by the end of the year!

To achieve this, we are continuously building our team of dedicated professionals who are passionate about healthcare, willing to work hard, and committed to investing in others through direct and honest feedback. This collaborative and proactive approach enables us to make impactful changes, improving the health of millions of patients globally.

As Eucalyptus’ PR Manager you will:

• Find the right channels - owned and earned - to distribute brand messages and position Juniper in topical conversations
• Build and maintain stories pipeline by writing press releases, proactive story pitching, and crafting thought leadership pieces
• Conduct research on consumer behaviour & sentiment and/or patient insights to generate new content and pitch angles
• Build existing ongoing relationships with existing and new key journalists and media outlets, pitching relevant content work with to them to amplify our brand messages through editorial and earned media
• Identify and build long-term partnerships with patient ambassadors to share their stories in content and media
• Collaborate with Brand & Comms team (AU), hosting regular syncs to share learnings, editorial insights and research data
• Work alongside our SEO team to enable best practices for our website and presence online

Requirements:

• Have at least 4 years of experience working in a media environment (brand, in-house, agency and/or publisher), preferably in the health and wellness space
• A proven ability to generate strong relationships with media andr corporate brands
• Have a proven track record for earning coverage for brands and driving earned campaigns, from strategy to execution, showing distinctive results
• Have a online-first mindset with an ability to drive multi-channel engagement
• The candidate needs to demonstrate strong copywriting skills

So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.