Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
The PR and Influencer Manager will be responsible for developing and executing strategic PR and influencer marketing initiatives to drive brand awareness, engagement, and growth for KAYALI across the UK and European markets. This role requires a creative, analytical, and results-driven individual with excellent interpersonal skills and a deep understanding of the beauty and fragrance industry.
Essential Duties and Responsibilities:
- Develop and implement comprehensive PR and influencer strategies aligned with KAYALI's marketing calendar and global brand objectives.
- Drive KAYALI to achieve and maintain top Global Earned Media Value (EMV) across influencers and press
- Continuously analyze market trends and competitive brand activations to keep KAYALI at the forefront of the industry
- Manage and grow KAYALI's influencer database across UK and European markets, with a focus on identifying and nurturing relationships with forward-thinking content creators
- Implement innovative influencer campaigns and partnerships that drive brand awareness and sales
- Analyze influencer performance data to optimize strategies and improve ROI
- Cultivate and maintain strong relationships with key beauty and lifestyle media contacts across UK and European markets
- Develop compelling press materials, including press releases, product information, and brand storytelling content
- Secure high-impact media coverage, including product features, interviews, and brand stories
- Plan and execute engaging PR and influencer events, both in-person and digital, to support product launches and brand initiatives
- Collaborate with cross-functional teams to ensure seamless event execution and maximum impact
- Utilize tools such as Brand Watch and Tribe Dynamics to track, analyze, and report on PR and influencer campaign performance
- Provide regular insights and recommendations to senior management based on campaign results and industry trends
- Manage freelancers, fostering a culture of creativity, collaboration, and excellence
- Collaborate effectively with global teams to ensure consistency in brand messaging and best practices.
Requirements:
- Bachelor's degree in Public Relations, Marketing, Communications, or related field.
- Minimum 6 years of experience in PR and events or influencer marketing, preferably within the beauty or fragrance industry
- Fluency in English, with proficiency in at least one other European language (French preferred)
- Exceptional relationship-building skills and a natural communicator
- Strong analytical skills and proficiency in data analysis tools and reporting platforms
- In-depth knowledge of the beauty and fragrance industry, including current trends and key players.
- Experience with influencer marketing platforms (e.g., Brand Watch, Tribe Dynamics) and PR tools (e.g., Cision)
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Proficiency in Microsoft Office suite, particularly Excel and PowerPoint
- Creative thinker with the ability to develop innovative PR and influencer strategies
Our Benefits & Perks:
- Medical Insurance
- Employee discounts on all Huda Beauty, Wishful, and Kayali products
- Quarterly product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
What We Do
Here at Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that we can inspire you to find your magic! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands.
As a company, we’re fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
“ I have been a blogger, I have created social content, I have worked as a makeup artist, I have worked with manufacturers to create products in the lab, and I am the face of a brand. My experience in the industry has allowed me to really appreciate and understand the industry and look at it from different angles.” – Huda Kattan, Founder and Chairwoman.
If you would like to join our Huda Beauty family, please find our live vacancies on our Jobs page.
