Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards.
We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events.
If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you.
Job title: Portfolio Director
Type of employment: Full-Time/Permanent
Working Pattern: Hybrid
Role Overview
The Portfolio Director is a senior leadership role responsible for the commercial and strategic success of a portfolio of market-leading events, including LAMMA, one of Europe’s largest agricultural machinery exhibitions. The role holds full P&L ownership and is responsible for accelerating growth through new business development, product innovation and high-performance team leadership. This role suits someone who thrives in a high-performance culture and target-driven environment. The role leads cross-functional teams across sales, marketing, operations and content, ensuring each event delivers strong commercial performance and exceptional customer experience.
What you’ll be doing:
- Own and deliver full portfolio P&L performance, including revenue, profit and margin targets.
- Lead annual budgeting, forecasting and financial reporting.
- Drive commercial growth through new revenue streams, pricing strategy, floorplan optimisation and cost management.
- Define and execute long-term growth strategies for each event within the portfolio.
- Identify and validate new event launches, market extensions and geographic expansion opportunities.
- Use market research, competitor insight and customer intelligence to ensure events remain relevant and competitive.
- Lead and implement the commercial strategy across exhibition sales, sponsorship and partnerships.
- Build strong pipelines with a focus on new business acquisition.
- Personally manage strategic partners and major industry accounts.
- Oversee integrated marketing and audience development strategies.
- Ensure effective use of data, CRM and digital channels to maximise exhibitor ROI and visitor engagement.
- Build and lead high-performing teams
- Set clear KPIs, incentives and performance expectations.
- Foster a high-performance culture through coaching, accountability and proactive performance management.
Skills & Experience
- Proven experience in exhibition portfolio management across multiple events
- Proven commercial leadership with full P&L ownership
- Track record of delivering revenue growth and launching new products or events
- Experience leading and developing teams
- Strong strategic thinking combined with hands-on delivery
- Excellent stakeholder management and negotiation skills
- Data-led decision making with strong forecasting discipline
- Experience working with CRM systems (Salesforce desirable)
Leadership Attributes
- Commercially driven and results focused
- Strategic and growth-oriented mindset
- Strong leadership presence with decisive decision-making
- Collaborative and influential across cross-functional teams
- Resilient, adaptable and accountable in a fast-paced environment
We also offer a range of benefits including:
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
All souls are welcome
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.
You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.
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