Performance Strategy Lead

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to the Head of Paid Media, in this role you will lead our UK media strategy team in the delivery, and optimization of innovative media strategies.

Your primary responsibilities will include:

• Being involved with proprietary and partner tools to make it easy for our clients to get the best answer for any brief. This is not a conventional strategy job. We want someone who's looking to make fewer slides, and create more sales; who can tie business & brand goals to activation
• Be our first call for pitches and final approval for strategic responses, with a proven track record here.. You have to be passionate about always improving your team's performance and growing your agency's business.
• A thought leader across complex digital media subject matter
• Partner in paid media product development; including the packaging, articulation and go-to-market strategies

Accountability:

• Our clients trust us with their largest marketing expense: your strategies will be held to the highest standard for forecasting, measurement, and in-flight optimization.
• Invest in your team's skills and professional development to build an elite community of strategic thinkers drawing from diverse experiences and perspectives.
• Commit to and deliver account growth plans with your colleagues. We pride ourselves on empowering clients to reinvest incremental growth and efficiencies into working media. We grow with them.

Integration:

• The majority of our clients' investment goes into a select group of digital platforms. You will be expected to understand them inside out and partner with our Paid Media and Investment Analytics leads, and our broader Brand & Creative Strategy teams to demonstrate how we grow faster than the category.
• Leading these multi-capability performance media teams will require a mixture of top-down and bottom-up planning: you should be as comfortable getting into the detail and discussing granular methodologies and tactics with channel teams, as you will be presenting these plans to CMOs.
• You will have the ability to take subject matter from specialist capabilities (Data Science, Creative, etc) and illustrate the benefits to in-channel activation.
• Generative AI is transforming our clients' ability to create the most effective assets possible, and we want a strategic lead who understands and embraces the potential for greater media x creative integration through this technology (including in-platform AI across all channels).
• Collaborate with our Brandtech partners - especially Pencil - to grow our shared clients.

Qualifications

Background

• +8 years industry experience.
• Deep experience in performance media planning and/or commerce/retail media roles.
• Activation experience is an advantage; the ability to explain and advise on improving digital performance is critical.
• Led and secured multiple new business wins.
• Collaboration with account teams working on multi-market brands.
• Team leadership including examples of building and nurturing talent.
• Client & agency side is beneficial but not a deal-breaker.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary in addition to joining our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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