Performance & Search Manager

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.

At Dyson, we are passionate about taking care of our shoppers and owners. Selling directly to our global customers is central to our business strategy, allowing us to offer exclusive machines and cultivate unique owner relationships that only Dyson can provide. By leveraging our strong brand and customer loyalty, the E-Commerce team for GB&I is responsible for driving Dyson’s growth via the online shopping experience. 

As our Performance Media Manager, you will: 

• Manage large-scale PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising networks.

• Optimise PPC campaign performance, including bid management, A/B testing, and conversion tracking.

• Define and execute comprehensive digital media strategies across various channels including Paid Search, Programmatic Display, Social, OLV, OTT, and others. 

• Collaborate with agency teams to ensure meticulous tracking, reporting, analysis, forecasting, and optimisation to meet evolving business objectives. 

• Provide strategic insights on planning, budgeting, and data-driven optimisations, guiding markets and collaborating with in-market teams for integrated digital campaigns. 

• Foster relationships with global media partners and spearhead initiatives for continuous testing and learning. 

• Establish robust relationships with local market teams to identify shared opportunities and address ongoing local media performance issues. 

• Lead the strategies to acquire and retain customers on the Dyson's website, optimising paid media traffic and revenue while maintaining cost-efficient CPA and target ROAS. 

• Plan and manage large media budgets to meet performance, engagement, and sales targets, continuously testing creative, placements, channels, audiences, bidding, and optimisation strategies. 

• Provide data analysis and insights to support the team in developing quarterly business reviews and manage performance media executives. 

• Stay informed of the latest digital media trends and drive best-in-class market execution, focusing on ongoing improvements to push sales through digital channels. 

To succeed in the role, we expect you to have: 

• Proven track record of managing large-scale PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising networks.

• Extensive digital media expertise: at least four years of experience in digital media planning, buying, and analytics, with agency experience preferred. 

• Channel proficiency: Expertise in various digital media channels including Paid Search, Programmatic Display, Social, OLV, OTT, and others. 

• Demonstrated success in budget management and performance forecasting.

• Experience & in-depth knowledge of Marketing Mix Methodologies.

• Tool proficiency: Proficient in ad accounts such as Display & Video 360, Search Ads 360, Google Ads, Meta Ads manager, and TikTok Ads manager. 

• Analytics proficiency: Deep knowledge of analytics tools such as Google Analytics/GA4, Google Looker Studio, and Adobe Analytics. 

• Data visualisation and storytelling: Ability to visualise data, tell compelling stories, and make data-driven optimisation decisions drawing actionable insights and reporting ROI.

• Effective communication: Adept at articulating complex technical requirements to diverse audiences and presenting on strategies, learnings, insights, and growth opportunities. 

• Have a deep understanding of keyword research, targeting strategies, and audience segmentation.

• International background: Experience in working in international environments, preferably in fast-paced, collaborative environments. 

• Stakeholder management: Ability to build and maintain relationships with stakeholders across global, regional, and local markets, as well as with global media partners. 

Financial: 

• Performance related bonus 

• Company paid Life Assurance 

• Discounts on Dyson machines 

• Competitive pension scheme 

• Purchase additional holidays  

Lifestyle: 

• 27 days holiday plus statutory bank holidays 

• Free bus travel to and from Malmesbury campus from Bristol, Chippenham and Swindon 

• On-site parking 

• Endless free coffee and tea, and a free lunch  

• Free on-site hair salon 

• On-site lifestyle Assist 

• Electric vehicle scheme  

Health: 

• Private Medical insurance for all employees 

• Employee Assistance Program for employee and dependents 

• Digital GP and prescription service 

• Fertility treatment support 

• On-site gym and sports centre 

#LI-SK1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.