Performance Marketing Manager

What is the job?

Do you want to own paid social performance marketing at a company genuinely changing how people access healthcare?

As Performance Marketing Manager you will take the reins for the strategic development, execution and optimisation of paid social media acquisition across Meta, TikTok and emerging platforms — operating within one of the most complex and tightly regulated advertising environments in the UK.

This is not a standard paid media role. You will need to understand the regulatory distinction between promoting a regulated clinical service and promoting a controlled product — and consistently find ways to reach and convert the right audiences within those boundaries. Combining your deep platform expertise, analytical rigour, and the creative problem-solving ability to drive meaningful acquisition within the constraints of MHRA advertising guidance and platform-specific health and wellness policies.

If you are energised by hard problems, meaningful work and genuine ownership of high-impact budgets, this role is for you.

What will you be doing?

• Develop, own and lead paid social acquisition strategies across Meta, TikTok, Reddit and emerging platforms, across UK and selected international markets.

• Design, implement and run bespoke paid social frameworks covering account architecture, campaign structure, testing frameworks and optimisation logic for a regulated healthcare advertiser

• Navigate MHRA guidelines and platform-specific health and wellness policies, including managing policy escalations and maintaining compliant campaign delivery.

• Drive creative performance by partnering with in-house creative and brand teams — translating performance data, regulatory constraints and audience insight into compelling, compliant paid social assets.

• Configure and maintain advanced paid social technical setups, including tracking frameworks, conversion events, audience segmentation and attribution logic in a consent-led, GDPR-sensitive environment.

• Monitor, analyse and optimise performance using platform data, analytics tools and structured testing methodologies, with particular skill in low-volume or data-constrained regulated environments.

• Manage significant paid media budgets, optimising for ROI, efficiency and learning velocity.

• Work with GA4, server-side tracking and attribution modelling in environments where health data sensitivity constrains standard approaches

• Analyse campaign and funnel performance to generate statistically and commercially meaningful insights, accounting for the reporting limitations inherent in regulated or restricted ad environments.

• Apply hypothesis-led experimentation to inform strategy and optimisation — particularly where volume constraints or policy restrictions limit standard testing approaches.

• Turn complex performance data into clear recommendations for senior stakeholders

• Work closely with in-house creative, brand, UX, analytics, product and clinical teams to develop compliant, platform-appropriate assets that drive performance without breaching healthcare advertising rules.

• Provide detailed creative briefs grounded in performance data and regulatory constraints, reaching new patient audiences at the cutting edge of what paid social will permit in this category.

• Act as the internal subject-matter expert for paid social performance marketing in a regulated healthcare environment, advising on platform policy, compliance obligations and channel feasibility.

• Support integrated campaign planning across marketing and business functions, including liaison with legal and compliance stakeholders.

• Support campaign execution and optimisation across additional geographic markets where required, adapting strategy for differing regulatory frameworks.

• Contribute to wider paid media strategy beyond social channels, including support for Paid Search and other performance channels.

• Assist in demand forecasting, capacity planning and channel mix optimisation.

What do you need?

• Minimum 6 years' professional experience in paid digital performance marketing, with demonstrable experience managing paid social campaigns at significant scale (£100k+ monthly spend).

• Advanced, hands-on expertise across Meta and TikTok paid advertising platforms, including campaign architecture, audience strategy and technical setup.

• Proven experience in a regulated or restricted advertising environment, with working knowledge of MHRA guidelines or equivalent healthcare advertising standards

• Demonstrable ability to develop creative paid social strategies that achieve acquisition goals within tight compliance constraints — not just operating within them, but finding creative ways through them

• Advanced analytical skills with experience interpreting performance data, attribution and conversion funnels, including in data-limited or low-volume regulated environments.

• Technical fluency: tracking, consent-led environments, GA4, campaign architecture.

• Ability to work independently, manage complex workloads and deliver against commercial objectives with a high degree of autonomy.

• Clear communicator — able to present complex data and regulatory nuance to senior audiences.

• Direct experience in healthcare, telemedicine, medical cannabis or a comparably regulated consumer service.

• Familiarity with special ad categories across Meta and TikTok health policy escalation processes

• Experience with tracking, consent management platforms and attribution modelling in GDPR-sensitive environments.

• Experience supporting multi-country or international paid media programmes across differing regulatory contexts.

• Exposure to Paid Search or broader performance marketing channels.

• Operates with a high degree of autonomy and specialist decision-making authority in a technically and regulatorily complex environment.

• Responsible for material paid media budgets and direct performance outcomes.

• Acts as the organisation's subject-matter expert for paid social acquisition within a regulated healthcare category.

• Provides specialist input into marketing strategy, compliance planning and business growth decisions.

What we offer:

• Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays

• Pension Matching: Up to 5% employer matching contributions

• Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more

• Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact

• Enhanced Maternity & Paternity Leave

About Us

Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments. Our mission is to transform lives by combining innovative technology with high-quality clinical care, ensuring patients receive the support they need at every step of their journey.

As a fast-growing organisation, we offer a collaborative and supportive environment where talented people can develop their careers while contributing to meaningful change in healthcare. At Montu UK, your work has a direct impact on improving patients’ lives and expanding access to modern medical treatments.