Performance Marketing Executive

Company Description

Here at Gousto, we are on a mission to become the UK & Ireland’s most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team, and we’re a friendly bunch!

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re committed to creating an inclusive environment where everyone can thrive. Our guiding values of Dream, Deliver and Care reflect our ambition to innovate, our drive to achieve impact, and our respect for the people we work with.

Job Description

Join our Activate Tribe as a Performance Marketing Executive, where you'll play a key role in attracting new customers to Gousto through engaging and effective digital campaigns.

Reporting to the Senior Paid Social Manager, you’ll collaborate with a passionate and ambitious team that are experts in customer acquisition.

This is a unique opportunity to develop your skills across various marketing channels, with a focus on Paid Social (Meta and TikTok), while also supporting campaigns on Paid Search, Display, YouTube and Affiliates. If you're curious about the world of performance marketing and excited to make a real impact in a fast-paced, data-driven environment, this role is for you.

This role is on a hybrid pattern out of our Shepherd's Bush office, 1 or 2 days a week. 

Core Responsibilities

• Build, launch and optimise campaigns on Meta and TikTok for the UK and the Republic of Ireland
• Deliver A/B tests on Paid Social platforms and evaluate results with post-test analysis
• Lead the creative briefing process and contribute fresh ideas for social media campaigns
• Manage performance tasks, including discount codes, reporting, and landing pages
• Support the wider Acquisition team with cross-channel campaign execution
• Analyse channel performance and identify insights to guide campaign improvements
• Use data to drive strategic decisions and optimise marketing impact
• Collaborate with cross-functional teams within the Activate Tribe to deliver campaign goals
• Contribute to an inclusive, test-and-learn culture that thrives on experimentation and curiosity
   

Who You Are

• Comfortable working independently and managing tasks in a fast-paced environment
• Enthusiastic about performance marketing and its role in subscription-based growth
• Confident using data and metrics to evaluate success and identify improvements
• Skilled communicator who enjoys working with people across teams
• Experienced in setting up and managing Paid Social campaigns (Meta and TikTok)
• Open to supporting different marketing projects as needed
• Naturally curious and proactive in learning new tools and techniques
• Organised and able to prioritise effectively across multiple responsibilities
• Motivated by a collaborative and high-growth work culture

Additional Information

Inclusion Matters at Gousto

Whether it’s creating diversity in our recipes or building inclusive teams, we care deeply about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equity in all we do, working hard to ensure Gousto is a place where everyone can be themselves.

We welcome applications from people of all backgrounds and experiences. Excited but wondering if you tick every box? We encourage you to apply anyway – we’d love to hear from you. If you're in a job share, feel free to apply as a pair!

Most roles outside of Operations involve spending one or two days per week in the office, combining the benefits of flexibility and in-person collaboration. If you need additional flexibility, just let us know.

If you have a disability or need support during the interview process, we’re here to help you feel comfortable. Prefer to apply using an alternative method? No problem – get in touch and we’ll find the best way forward