Performance Marketing Executive: Paid Search

The company

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.

This is a high-impact role where you’ll directly influence paid search growth at iwoca.

We are looking for someone with a strong interest in the evolution of search (AI Overviews, zero-click search, conversational interfaces) and the ability to adapt paid search strategy in response to changing SERP behaviour driven by AI.

You will have some experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video.

We envision the role breaking down into the following 3x areas;

Campaign setup, management & hygiene

• Build a plan for driving sustainable growth through Bing Paid Search and support with proposals for all new channel tests; ChatGPT Ads, Youtube, Google Demand Generation etc

• Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.

• Ensure excellent account hygiene e.g. excluding irrelevant search terms & placements, addressing low ad relevance/quality score keywords, spotting opportunities for further account consolidation where keywords have low volume, improving ad extensions.

Testing insights

• Support the creation, monitoring and analysis of landing page experiments,. using Webflow to assist with on-site page changes

• Delve deeper into data to deliver actionable insights and assist in formulating ideas for testing & optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets.

• Support the channel lead in developing compelling text, image and video ads that reflects our brand tone and support channel objectives. Regularly share performance feedback.

Monitoring & Reporting

• Monitor performance on a granular level across keywords, landing pages, search terms, creative assets etc.

• Report on channel performance to stakeholders on a regular basis using both in-platform and internal data.

• Set up dashboards for efficient test monitoring.

• Collaborate with Acquitech to ensure data accuracy in Looker .

You will also be responsible for:

• Identify and implement AI-driven opportunities to improve efficiency and performance across the channel

• Test emerging paid search formats including AI-driven and conversational placements

Essential:

• A minimum of 2-3 years hands-on experience with Google Ads

• A strong understanding of the channel dynamics and metrics within Paid Search

• Able to understand the importance of testing and capacity to learn to design and run A/B, multivariate, geographical test to drive campaign improvements

• A data driven mindset with the ability to interpret complex data and translate it into actionable recommendations

• Strong copywriting skills and an excellent eye for detail

• A creative thinker with the ability to go beyond administrative repetitive tasks e.g. identify opportunities independently & be bold in raising them, be courageous to challenge channel lead if they believe a task could be approached differently etc.

• Naturally curious and keen to learn from the wider team

• Strong communication skills, comfortable collaborating with stakeholders from diverse backgrounds and seniority levels

• Well organised, able to effectively manage their time in accordance with priorities.

• Strong commercial acumen.

• Demonstrated use of AI tools (e.g. ChatGPT, Claude, Gemini) to improve campaign performance, workflow efficiency, or insight generation

• Evidence of using AI to automate or scale paid search tasks (e.g. scripting, feed optimisation, copy generation, or reporting)

AI and Automation:

• Experience using LLMs (e.g. ChatGPT) for campaign ideation, keyword research, or ad copy generation

• Ability to design effective prompts and iterate based on output quality

• Experience integrating AI into workflows (e.g. Google Ads scripts, automated reporting, data enrichment)

• Strong understanding of where AI adds value vs. where human judgment is required

• Curiosity about emerging AI-led search formats (e.g. conversational search, AI Overviews, ChatGPT Ads)

• Experience with automation tools or scripting (e.g. Google Ads scripts, Python, Zapier, Make)

• Ability to identify repetitive processes and replace them with automated workflows

Preferred:

• Experience working with six-figure monthly budgets

• Some experience working within Bing Ads

• Experience in fintech or similar industry.

Whilst we welcome applications from all qualified candidates, please note that this particular position does not offer visa sponsorship. Candidates must be eligible to work in the UK independently.

We expect to pay from £35,000 - £45,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective.

We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.

• Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

The benefits

• Flexible working hours.

• Medical insurance from Vitality, including discounted gym membership.

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies