Performance Designer

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

We are looking for a Performance Designer to join our high-growth performance marketing team. You’ll be working in responsive pods with growth strategists and creative strategists adapting to daily/weekly/quarterly test cadences.

This role sits at the intersection of creative, strategy, and performance data, owning the design/assembly of ads, funnels, and post-click experiences across all stages of the funnel (eg: TOF, MOF, BOF, Buyers)

You’ll concept, design, and optimise high-performing static ads, video ads, and landing experiences that drive daily measurable results. You will also have the opportunity to collaborate closely with Influencer, Content, Video, Affiliate, Media, Data, Amazon, Product, and Retention teams to amplify the scale of your wins.

This is a role for someone who thrives in fast-paced, test-heavy environments, knows how to translate insights into profitable creative, and can balance big creative ideas with systematic optimisation.

• Concept and design/assemble new winning static ads that address different markets, formats according to performance data trends

• Work with Creative Strategist to research, develop top insights/hypotheses, track patterns and profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combination tests)

• Collaborate with Creative Strategists & Editors to translate/design/assemble winning + net new visuals into videos (from concepts, layouts, formats, themes, audio suggestions, hook frames etc)

• Work with Creative Strategist to audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells)

• Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages)

• Collaborate with Creative Strategists, Amazon, retention, tech and product teams
  to Design/assemble collateral to support acquisition and retention across other funnels + channels (Amazon ads, new LPs, quiz funnels etc)

• Maintain and grow research banks (swipe files, templates, idea docs)

• Map and improve customer journey touchpoints across ads, LPs, and emails (Miro, Milanote or any visual collaboration/ board tool)

• Work with Creative Strategist to ensure all creative is high-quality, error-free, brand-consistent, and compliant with Meta/ Platform ad policies

• Partner with media and product teams to keep creative ideas fresh and converting after compliance edits

• Work with Creative Strategist to apply and integrate AI tools into workflows to scale creative production, generate insights, and deliver consistent winning tests

• Collaborate with Tech, Creative Strategists, Growth strategist to drive adoption of AI-assisted workflows across different (document & automate winning formulas)
  

While hard KPIs like product sales goals, profitability and campaign efficiency are important, we also measure other milestones that build up to the big picture.

Volume/ number of swings taken is currently part of the game, real strategy lies in understanding why they makes your audience tick and improving execution quality.

• Consistent creative wins (profitable new ad concepts, optimisations, funnels, and CRO lifts)

• Testing velocity and efficiency that maintains profitability at scale

• Cross-team collaboration that shortens time-to-market and improves creative iteration loops

• High compliance and quality standards that reduce wasted spend or blocked campaigns

• Integration of AI workflows that increase speed and quality of outputa

• 3+ years of experience in performance design, growth creative, or related performance marketing roles

• Proven track record of creating ads and funnels that scale profitably for 8-9 figure brands (portfolio required)

• Strong understanding of paid algo platforms (Meta/TikTok/Youtube) and how design impacts performance campaign outcomes eg: Spend, CTR, CVR, LTV etc

• Strong ability to translate customer insights and data into creative concepts

• Skilled in design tools (Figma, Adobe Suite, Canva, etc.) and comfortable briefing editors/creators

• Knowledge of CRO, landing page design, and customer journey funnel

• Familiar with AI creative tools (GPT, Kling, Midjourney, Runway, Elevenlabs etc), some creative/ process knowledge in workflow automation

• Strong communication and collaboration skills for working across pods and departments

• Performance-driven and data-obsessed

• Creative yet systematic, with strong attention to detail

• Comfortable iterating quickly, testing aggressively, and pivoting based on results

• Team-oriented, thrives in collaborative pods and cross-functional projects

• Curious, experimental, and passionate about staying on top of creative and performance trends