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Role Description
The IM/HOS/AV team is looking for Marketing Team Lead who will lead Paxlovid Marketing Organization to drive significant financial growth both in revenue and profits, and ultimately win the competition and seize market leadership in Japan. This role will report to Director, Paxlovid /Zavicefta Commercial Lead and take the lead of development of product growth strategy, planning and execution of product marketing plans in collaboration with customer facing teams, Health & Value , Sales strategy, and Medical Team etc. In addition, this role will focus on high return initiatives by allocating and managing financial resources and talents.
1. Strategic Planning and Execution: Lead all aspects of strategic brand planning and commercial management, delivering strategies and executing tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio.
2. Financial accountability: Partner with Finance to develop business forecasts and regularly track performance against budget targets.
3. Strategic Prioritization : Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance.
4. Cross functional leadership: Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and cross functional to deliver the outcomes.
5. Omni-channel strategy : Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values.
6. Integrity: Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all of law, regulations, SOP, internal or external rule/policies.
Behavioral Skills
- Understanding and demonstration of all actionable attitudes.
- Strong enthusiastic leadership and ownership mindset to drive the business.
- Robust logical thinking capability to analyze data and information, and communicate with senior management effectively.
- Strong problem-solving capability demonstrated in the ability to connect the dots by understanding interdependency and correlationand to create strategies with prioritized data and information.
- Track-record of active contribution to create and operate in an environment that team members can continuously embrace and be encouraged with the implementation of innovative ideas.
- Demonstrate ability to develop KOL and external stakeholder relationships and networks.
Technical Skills
- Strong competency in commercial strategy and execution.
- Excellent financial acumen in addition IT literacy for forecasting and business case development.
- Knowledge of pharmaceutical and healthcare industry and external environment.
- Strong track record of compliance and integrity.
- Excellent presentation skill and communication skill both in Japanese and English.
- Strong project management skills along with the ability to work on multiple tasks and to prioritize effectively.
Experience
- Extensive experience developing and implementing pharmaceutical business strategy.
- Experiences in building a high performing team with Customer Facing team.
- Experience in developing and implementing omnichannel marketing strategy.
- Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables.
Hiring Manager : Jin-Ju Kim (IM/Hos/ Anti Viral Lead)
Relocation package NOT to be provided
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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