Partner Marketing Director - International (EMEA/APAC)

So, what’s the role all about? 

We are seeking a highly motivated and experienced Partner Marketing Director to lead and grow our International Partner Marketing function across EMEA and APAC. This role will drive strategic initiatives to deepen partner relationships, accelerate pipeline through partner ecosystems, and strengthen our co-marketing impact. The successful candidate will lead a small, agile team and work cross-functionally with regional sales, global marketing, partner management, and operations. 

Key Responsibilities: 

• Partner Marketing Strategy: 
  Develop and execute integrated partner marketing strategies that align with regional sales goals and global brand initiatives across EMEA and APAC. 
• Partner Relationships & Advocacy: 
  Build strong relationships with key partners, nurturing joint marketing opportunities, and establishing long-term advocacy and brand alignment. 
• Campaign Execution & Events: 
  Lead the planning and execution of joint campaigns, digital marketing initiatives, and partner-led and third-party events. Drive partner engagement through tailored programs that reflect regional nuances. 
• Sales Alignment & Support: 
  Collaborate closely with regional sales teams to support partner-driven pipeline, providing enablement, lead-generation programs, and sales collateral that amplifies joint value propositions. 
• Marketing Development Funds (MDF): 
  Manage and optimize the allocation and ROI tracking of MDF, ensuring alignment with strategic priorities and compliance with internal processes. 
• Loyalty & Incentive Programs: 
  Design and oversee loyalty and incentive programs to motivate partner performance and deepen partner commitment.
• Partner Relationship Management (PRM): 
  Drive utilization and continuous improvement of the PRM platform to support partner onboarding, enablement, content delivery, and campaign execution. 
• Team Leadership: 
  Inspire and mentor a small team of partner marketing professionals, fostering collaboration, creativity, and performance excellence. 

Requirements: 

• 8+ years of experience in partner/channel marketing, with 3+ years in a leadership role covering international markets. 
• Proven track record of delivering results through co-marketing programs, joint campaigns, and partner enablement. 
• Deep understanding of the EMEA and APAC business landscape, cultural nuances, and partner ecosystems. 
• Strong experience managing MDF and PRM tools (e.g., Zift, Allbound, Impartner, Mindmatrix). 
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally and influence at all levels. 
• Strategic mindset with the ability to execute at pace in a dynamic, high-growth environment. 
• Experience in B2B technology, SaaS, or enterprise software strongly preferred. 

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!

Enjoy NiCE-FLEX!

At NiCE, we work according to the NiCE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

Requisition ID: 7531

Reporting into: VP, Marketing, International

Role Type: Director

#LI-Hybrid