PAN European Accounts Sales Director - Saucony

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
The Pan-European Accounts Sales Director is a senior commercial leader responsible for driving sustainable, profitable growth across strategic pan-European accounts.
The role acts as the strategic trade-union between internal functions and key European customers, ensuring full alignment between brand strategy, GTM execution, product roadmap, and commercial performance.
This position guarantees that strategic accounts are managed with a unified, cross-functional, and long-term vision — elevating partnerships from transactional relationships to true strategic collaborations.

KEY ACCOUNTABILITIES

• Lead the long-term commercial strategy for Pan‑European key accounts by designing and executing 3–5‑year growth roadmaps aligned with EMEA and global brand objectives.
• Ensure seamless, consistent execution across all European markets while elevating executive‑level relationships through structured Top‑to‑Top governance.
• Act as the central strategic connector across multiple departments internally and externally, translating brand priorities into tailored commercial plans and ensuring full internal alignment.
  • Internal: Sales, Marketing, Merchandising, Product, Customer Service, Operations, Demand Planning, Finance, and Supply Chain.
  • External: Strategic Pan-European accounts, Buying Directors, CEOs, Commercial Directors, Merchandising & Planning teams.
• Drive sustainable business growth by delivering revenue, margin, and market share while proactively anticipating risks and opportunities.
• Ensure operational excellence through accurate forecasting, disciplined inventory management - in collaboration with Demand Planning, and flawless execution of seasonal go‑to‑market processes.
• Build strong strategic partnerships by negotiating annual agreements, leading Joint Business Planning, and alignment on impactful marketing activations.
• Shape winning commercial strategies through effective segmentation, assortment alignment with merchandising team, and coordinated execution across Key Account Managers and regions.
• Strengthen organizational capability and cross‑functional alignment by fostering a performance-driven culture and contributing to broader European initiatives.
• Inspire and empower teams by modelling strong leadership, driving collaboration, and creating an environment where people grow, feel supported, and consistently deliver their best.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Passionate about empowering and growing people and learning & development.
• Extensive senior sales leadership experience within footwear, fashion or performance industries.
• Proven track record of managing Pan-European or Global Key Accounts.
• Demonstrated experience in full P&L ownership and complex negotiation environments.
• Strong understanding of GTM frameworks, segmentation strategies, and marketplace dynamics.
• Strategic mindset with the ability to connect long-term brand vision with short-term execution.
• Executive-level communication and influencing skills.
• Strong financial acumen and analytical capability.
• Fluency in English; additional European languages are a plus (French/German).
• Act as a role model for the team.
• Providing leadership in navigating organizational dynamics, stakeholder interests, and change initiatives.
   

KPI’s:

• Revenue growth across Pan-European accounts
• Gross margin achievement
• Market share evolution
• Forecast accuracy and inventory health
• Successful execution of Joint Business Plans
• Internal alignment and cross-functional effectiveness
• Team motivation and empowerment

WORKING CONDITIONS

We are open to this role being based from any of our EU hubs.

Frequent international travel required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.