Paid Socials Manager

SheMed is a female-founded, female-focused health company transforming how women access care. In under a year, we’ve become the fastest-growing GLP-1 programme in the UK backed by $50M Series A funding, unicorn status and recognition as Highly Commended in the Lloyds Bank British Business Excellence Awards.

We’re also proud winners of the Best Small Employer category at the Women in Tech Employer Awards 2025, celebrating our commitment to creating an empowering, inclusive workplace for women in health and technology.

SheMed is on a mission to close the gender gap in healthcare and put women’s health front and centre. To continue scaling our reach, we’re seeking a skilled and performance-driven Paid Socials Manager to drive SheMed’s growth in the US by managing all Meta and TikTok paid advertising campaigns. The ideal candidate is a performance-driven marketer with a passion for women’s health, skilled at building scalable campaigns that deliver conversions while protecting brand safety and compliance in a regulated industry.

This is an office based role, located in Euston London. We operate Monday to Friday, 9am to 6pm. 

WHAT YOU WILL WORK ON:

Paid Social Strategy & Execution

• Help manage the end-to-end management of all paid campaigns on Meta and TikTok for SheMed US.
• Build and optimise campaigns to drive conversions while maintaining efficient CAC.
• Conduct A/B testing of creatives, copy, and audiences to identify high-performing strategies.
• Monitor campaign performance daily and adjust budgets, bids, and targeting as needed.
• Partner with the creative team to brief and review ad assets (video, static, and UGC).
• Collaborate with the data team to ensure accurate conversion tracking and reporting.
• Create and develop new initiatives that could build unique partners and in markets. Track performance metrics and optimize partner incentives and commissions. 

Audience & Funnel Management:

• Develop niche and broad audience strategies tailored to US market demographics.
• Implement and optimise retargeting campaigns for maximum efficiency and impact.
• Map campaigns across the funnel (TOF, MOF, BOF) and ensure cohesive messaging.

Performance Analysis & Reporting

• Produce regular performance reports highlighting learnings, wins, and opportunities.
• Analyse customer journey data to identify drop-offs and optimise conversion paths.
• Provide actionable insights to leadership to inform budget allocation and future strategy

WHAT WE’RE LOOKING FOR:

• 1-5 years’ experience running high-budget Meta and TikTok campaigns, ideally in healthcare or regulated industries.
• Strong analytical skills ideally with expertise in tracking (server-side, UTMs, pixels).
• A test-and-learn mindset with proven success in scaling paid social campaigns.
• Excellent understanding of funnel strategy, creative testing, and audience segmentation.
• Ability to balance creativity with compliance in sensitive health categories.
• Strong communication skills and a collaborative approach to working with cross-functional teams.

WHAT WE OFFER:  

• A mission-driven team focused on closing the women’s health gap
• Competitive Salary
• An environment with modern tooling, minimal tech debt, and fast feedback loops
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials + dress-up days 
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme