Paid Social Strategist

Key Responsibilities

• Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition. 
• Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution. 
• Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type. 
• Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance. 
• Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities. 
• Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand. 
• Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets. 
• Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives. 
• Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences. 
• Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy. 
• Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation. 
• Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns. 
• Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance. 
• Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation. 
• Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns. 
• Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance. 

Skills, Knowledge and Expertise

• 3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick. 
• A track record of data-driven creative that delivered measurable results. 
• Deep understanding of creative testing, audience strategy, and the paid social performance funnel. 
• Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc. 
• Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.  
• Strong communicator who can turn numbers into clear, actionable insights. 
• Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand. 
• Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs. 

Benefits

• Competitive Salary, subject to skills and experience.
• Holiday allowance starting at 23 days per year (+ bank holidays),annual leave purchase scheme and ability to accrue holidays with each years’ service
• Up to 50% employee discount
• Discounts at a selection of Highstreet retailers
• Enhanced Maternity and Paternity Leave
• Free fresh fruit, snacks and drinks in office
• Individual social fund
• Bi-Annual Paid team outings
• Cycle to work scheme
• flexible working pattern
• 3 days in office and 2 days work from home

About
Welcome to Disturbia. We're an independent, subculture-led fashion brand creating unconventionally authentic attire for a global community of kindred spirits who think and act outside the box of normalcy.Our designs are informed and inspired by the outcast, the esoteric, and the occult- we're always spinning fashion trends on their head in new and unexpected ways. We stand for the other in society, and always want to do right by our community - all while having a hell of a lot of fun in the process.As we continue to grow, so too do we continually seek like-minded individuals to join our ranks. The right candidate for any position will be passionate about their work and dedicated to making the brand the best that it can be as we expand into new frontiers.