Paid Social (Digital) Marketing Manager

Job Description

Join us as our next Paid Social Marketing Manager! Are you a digital native with a passion for crafting impactful social media campaigns that drive real-world results? In this global role, you’ll bring the shopper journey to life across paid social and proximity channels, boosting brand awareness, footfall, and sales for LEGO® Retail. You’ll work at the intersection of creativity and strategy, managing media agencies and collaborating with teams across the business to champion digital innovation and shopper-first thinking. Ready to lead bold, engaging campaigns? Let’s build something incredible together.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

• Drive commercially focused global paid social campaign development and execution.

• Support deployment and optimisation of paid media with the Senior Digital Manager.

• Manage media agency to ensure smooth execution of paid social campaigns.

• Oversee creative feedback process for efficient, high-quality campaign delivery.

• Expand hyper-local marketing to boost traffic to stores and LEGO.com.

• Lead implementation of social tools and product feeds, ensuring top-tier execution and performance tracking.

• Contribute to building digital expertise within the team.

Do you have what it takes.

• Expertise in Paid Social – Proven hands-on experience in paid media with deep knowledge of paid social strategy, campaign execution, and measurement as well as feed management.

• Agency & Vendor Management – Skilled in managing external media agencies, vendors, and budgets to drive performance.

• Platform & Tool Proficiency – Strong understanding of social platforms (e.g., Facebook, Instagram, Pinterest, Reddit), product feeds, and analytics tools.

• Strategic & Shopper-First Thinking – Ability to connect digital KPIs to business goals with a creative, shopper-centric mindset.

• Strong Communication – Excellent presentation, collaboration, and cross-functional team skills, with a track record of process improvement and innovation.

Play your part in our team succeeding

This role sits in LEGO Retail’s Global Retail Marketing team which is responsible for leading the global marketing campaigns and driving the marketing efficiency agenda. It works closely with the rest of the Retail Experience & Marketing team and with stakeholders across the rest of the organisation, including Markets & Channels Marketing and Product Marketing Development.

The successful candidate will join a team of 15 marketeers who sit across multiple locations globally including Billund, London and Boston.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.