Paid Social Account Manager

ABOUT US 

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

As Paid Social Account Manager, you’ll play a key role in shaping and executing SINE Digital’s paid social strategies. Reporting to a Senior Manager, you’ll act as a channel specialist - driving innovation, ensuring best practice, and delivering performance across social platforms. Your experience & role is vital to ensuring that we continue to evolve our Paid Social offering, driving innovation & growth.

This position requires strong knowledge and experience in liaising directly with clients, planning & managing digital strategy and campaigns across a range of social media channels, including Meta, TikTok, Snapchat, Pinterest, Reddit and LinkedIn.

RESPONSIBILITIES

Campaign Management & Strategy

• Lead end-to-end campaign setup, optimisation, and reporting across key social platforms
• Ensure all campaigns adhere to best practice through regular QA and performance reviews
• Develop and present strategic paid social media plans aligned with client KPIs and budgets
• Clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders
• Produce detailed & accurate weekly/monthly campaign performance reports that deliver actionable and valuable insights to clients
• Translate data into actionable insights using in-platform and third-party analytics tools
• Identify opportunities for testing and innovation, championing a “test-and-learn” approach
• Stay ahead of emerging trends, formats, and platform features to enhance performance, and support with the education of internal and external stakeholders (inc. clients) on the Paid Social landscape
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.

Client Relationship Management

• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
• Present campaign results, insights, and growth recommendations clearly and confidently
• Partner with Client Account Directors and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.

Operational Excellence

• Oversee all budget activity related to Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance and contribute to new business efforts.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE’s Paid Social offering
• Promote and refine best practices across accounts to maintain SINE’s high standards
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.

As part of our dynamic team, you’ll need to demonstrate the following:

• 2.5 - 3+ years of Paid Social experience - agency experience desirable.
• Hands-on experience across major platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.
• Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4).
• Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix
• Strong communicator with the confidence to lead client conversations and presentations.
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously.
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• A proactive, curious, and collaborative mindset with a passion for digital marketing.

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Structured personal development programme and access to industry conferences.
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process,  let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.