Paid Search (PPC) Executive

Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 18,000 employees spanning over 100 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

With a no limits approach, we can rise to any challenge. Whatever the question, the concern, or the risk, we can get the right people in a room and find the right answer. Our collective power is also helping us to change the insurance narrative – doing right by our clients while using insurance as a tool to build resilience for individuals, businesses and communities. From pro bono work to insuring COVID-19 vaccine development to de-risking the carbon market, we’re using our skills, knowledge, and networks to make a difference and speed positive change in the world around us.

We're looking for a skilled PPC professional to join our in-house team. You'll be responsible for managing and optimising multiple campaigns across various financial brands. Ideal candidates will have a strong understanding of digital marketing, data analysis, and full-funnel marketing strategies. We offer a collaborative and supportive environment where you'll have the opportunity to learn, grow, and contribute to our success.

Key Responsibilities/Experience:

• Work & report to the PPC Manager to deliver work & projects against deadlines and budgets.

• Collaborate, support, & execute PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.

• Identify and target specific demographic groups through thorough keyword research and audience analysis.

• Analyse PPC campaign data & signals, adjust strategies as needed to maximise ROI and meet Targets.

• Work closely with content, marketing, data, and other teams to develop and execute PPC strategies that support broader marketing goals.

• Continuously monitor budget and performance metrics to optimise ad spend.

• Stay informed about the latest developments in PPC and SEM, including algorithm updates, new technologies, and industry best practices.

• Experience building & presenting reports on campaign performance, insights, and recommendations for strategy & efficiency adjustments.

• Work with a range of tools including AI, CRM, Power BI, & Reporting Software

• Good people and presenting skills to manage stakeholders.

Essential Skills and Qualifications:

• Certifications in Google Ads, Bing Ads, or other relevant platforms.

• Intermediate experience with Google Ads, Bing Ads, and social media advertising platforms.

• Strong analytical skills and experience with Google Analytics and PPC management tools.

• Intermediate knowledge of Excel/Google Sheets & ability to dissect data.

• Excellent communication and collaboration skills.

• Ability to work under pressure and manage multiple projects simultaneously.

Desirable Skills:

• Understanding of compliance and regulations specific to advertising in Financial Services.

• Experience working with Lead-Gen campaigns.

Rewards:

We believe that great work and dedication should be rewarded, that’s why we offer:

• 25 days holiday (plus bank holidays), pro-rated for part year service

• A set of core benefits, designed with your health and financial protection in mind:

  • Life Assurance up to 4x salary, protecting your loved ones in case the worst should happen

  • Income protection, guaranteeing an income for up to 5 years in the event of an illness or injury

  • Contributory pension scheme – 4% employer contribution and 5% employee contribution, rising to 5% & 5% in April 2025

  • Access to a Healthcare Cashplan, which gives you access to a variety of health related benefits

• Access to a host of lifestyle and financial benefits that you can choose from:

  • Discounts on gym membership across the UK

  • Salary sacrifice schemes – Travel Insurance, Cycle to Work, Car leasing, Technology purchase

  • Access to discounted personal health policies – Critical illness, private medical, dental plans

  • A range of insurance products available commission free, including home, motor, travel and specialist vehicles

  • Access to hundreds of high-street retailer discounts

  • Employee Assistance Programme (EAP) to support employees outside of work

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new

• We support each other in the small everyday moments and the bigger challenges

• We are determined to make a positive difference at work and beyond

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs.  Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.