Paid Search Manager

Current employees, please apply in Workday.

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.
We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.
If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Paid Search Manager to join us in on our mission to empower women through fitness and beyond. This role is responsible for devising and implementing strategy for our Paid Search campaigns across UK + IE & managing multi-million-pound advertising budget

Key Responsibilities:

• Devise & drive forward the Paid Search strategy & roadmap to help the business hit revenue targets, with a  focus on driving customer acquisition and brand resonance
• Manage Paid Search spend & drive efficiency to reduce our CPA/CAC while managing a flexible spend model based on customer contribution and LTV
• Lead the design and execution of A/B & broader testing initiatives within Paid Search
• Collaborate with eCommerce teams to align on broader search & SEO strategies, ensuring seamless integration across digital marketing efforts
• Leverage Search data to identify emerging consumer trends, preferences, and behaviour patterns in the UK & IE activewear market
• Provide actionable insights to the wider marketing, E-commerce and product teams regarding product resonance for different consumer segments
• Monitor competitor activity and market trends to keep campaigns relevant and adaptive
• Test into new technologies, tools and betas
• Keep the team & business ahead of industry updates in the Search space.
• Work closely with Product Owners for data & privacy solutions impacting Search.

Required Skills:

• Paid Search specialist with expert knowledge with Search & Shopping, ideally with 4+ years’ experience leading Paid Search strategy either agency side or in-house
• Analytical thinker – excellent numerical, financial, and analytical skills - an Excel expert coupled with excellent communication skills
• Strong ability to interpret consumer behaviour and translate data into actionable insights that shape marketing strategies
• Expert understanding of Google Analytics required
• Experience managing large budgets and building and implementing bespoke strategies within a fast-moving retail environment
• Experience of managing large scale projects involving multiple internal and external stakeholders

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.