Paid Search Lead

Company Description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Job Description

A highly experienced client leader and paid search specialist is required to own and oversee the complex and exacting paid search channel for one of our largest and most prestigious accounts. The role will be London based with most key clients based in Europe, so regular travel will be required. 

The client is a completely unique brand: we work across Paid Search and Paid Social channels globally, covering their corporate activity, their values-led activity and their sophisticated official retailer programme.

The successful candidate will be responsible for delivering perfection across the entire engagement, and managing its ongoing growth. They will be the leader of the central paid search team based in London (around 20 FTE), as well as overseeing around the same number of people across international teams based in the US, China, Japan and South Korea, managing all global markets (80+ markets in total).

They will own and develop senior client relationships as well as internal relationships including with the Social team, the Technology & Intelligence team and the Performics leadership team.

As well as client leadership, team leadership and traditional brand marketing expertise, the role also demands competence with big data infrastructure and management. 

Performics are looking for a candidate with impeccable client facing skills, a clear understanding of the needs of a brand-led client and strong technical competence, as well as the proven ability to manage, motivate and inspire a large team.

KEY RESPONSIBILITIES

• To develop strong relationships with all key clients
• To lead, manage and motivate the central paid search team and co-ordinate and oversee all global teams
• To ensure all client deliverables are delivered on time and in line with the exacting standards of the client
• To develop a strong understanding of the unique client brand and how performance media can deliver on the client’s goals
• To develop a strong understanding of the technical infrastructure and software of the paid search account and work with the Technology & Intelligence team to guide its ongoing enhancement
• To ensure ongoing account management is delivered precisely and efficiently, while ad hoc analysis and deliverable requests can be accommodated within tight timescales
• To identify and capitalise upon opportunities to continue to grow the client engagement

Qualifications

What are we looking for?

• Strong experience with brand-led marketing in paid search
• Proven track record of successfully managing client relationships
• Exceptionally strong presentation skills
• Strong leadership skills and demonstrable success of managing a large and globally distributed team
• Strong technical understanding, preferably with experience working with BigQuery and Data Studio and ideally the Google Ads / AdWords API

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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