Paid Search Account Manager

913 – Paid Search Account Manager – MM&D 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

About Wavemaker: A Leading WPP Media Brand 

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact 

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis.

The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team.

People.

• Motivational Manager leading by example whilst coaching & developing your Account Executives in the UK & Global Hub; providing constructive feedback at every appropriate opportunity.
• Oversee, as appropriate, the performance of Account Executives and Global Hub; ensuring that you quality control work and advise them on the correct course of action, as needed.
• Delegating and managing the workload and output for your team, including in the Global Hub, who ensure daily diagnostics and governance is achieved to the highest standards.
• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Product

• Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.
• Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.).

Operations.

• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
• Implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement and providing recommendations to Directors.
• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

Profile.

• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM Nexus training & events, and more.

Performance.

• Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
• Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
• Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
• Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

Growth.

• Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the Wavemaker Way for Paid Search.

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity. 
• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise. 

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Some experience line managing people, their development and workload.
• Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
• Excellent knowledge of bid management and core Paid Search technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You have immaculate attention to detail.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

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